Amanda Ofosu
Mississauga,ON
Summary
Experienced in managing web content and implementing digital strategies to enhance engagement and performance. Skilled in optimizing digital platforms and creating content that aligns with organizational goals. Known for effectively handling multiple projects and delivering clear, impactful communications.
Overview
4
4
years of professional experience
Work History
Communications Specialist
BMO Financial Group (contract)
04.2023 - 11.2023
- Developed and executed communication plans to align with organizational goals and compliance standards.
- Collaborated with cross-functional teams to deliver clear, engaging messaging.
- Key Result: Successfully supported the migration of over 10,000 clients by crafting clear onboarding communications, ensuring seamless transitions.
Digital Content Editor
Greater Toronto Airports Authority (contract)
09.2022 - 01.2023
- Managed and optimized external web content for improved clarity and user experience.
- Monitored web analytics to identify and implement strategic improvements.
- Key Result: Increased engagement across all digital channels by 25% through strategic content enhancements.
UX/UI Designer
FemmeBright Health
06.2022 - 09.2022
- Conducted user research and created intuitive wireframes to improve platform usability.
- Designed engaging visuals tailored for desktop web platforms, ensuring functionality and user satisfaction.
- Key Result: Enhanced the platform’s user experience by integrating competitive insights and best practices, delivering a refined product that met user needs.
Social Media Manager
Dressed To Deliver
04.2021 - 01.2022
- Oversaw the development and implementation of social media strategies to enhance brand presence.
- Analyzed performance metrics to refine and improve content delivery.
- Key Result: Drove a 20% increase in sales by leveraging data-driven social media strategies.
Public Relations and Communications Coordinator
Dress For Success
10.2019 - 01.2021
- Created and managed digital content strategies to support organizational goals.
- Strengthened community outreach efforts through impactful communication pieces.
- Key Result: Boosted fundraising by 15% and volunteer sign-ups by 20% through compelling campaigns.
Education
Bachelor of Arts - Faculty of Public Affairs
Carleton University
Ottawa, ON04.2021
Skills
- Google: Analytics, Ads, Tag Manager
- CMS: Wordpress, Sitecore
- Project Management: Asana, Trello, Workspace
- Email Marketing: Mailchimp
- Graphic Design: InDesign, Illustrator, Canva
- Internal Communications: Sharepoint
- Social Media Management: Hootsuite, Sprout Social
- SEO: Ahrefs and Semrush
Timeline
Communications Specialist
BMO Financial Group (contract)
04.2023 - 11.2023
Digital Content Editor
Greater Toronto Airports Authority (contract)
09.2022 - 01.2023
UX/UI Designer
FemmeBright Health
06.2022 - 09.2022
Social Media Manager
Dressed To Deliver
04.2021 - 01.2022
Public Relations and Communications Coordinator
Dress For Success
10.2019 - 01.2021
Bachelor of Arts - Faculty of Public Affairs
Carleton University
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