Amanda Ofosu

Key Responsibilities

• Strategic communications plan development and execution
• Cross-functional collaboration and managing

Achievements

• Achieved 95% client satisfaction rate by clearly and effectively communicating product changes and onboarding steps.
• Produced high-volume email campaigns, resulting in 45% increase in click-through rates.
• Supported organizational change initiatives by crafting engaging internal messaging to keep employees informed and aligned with the migration process, enhancing overall team cohesion

Key Responsibilities

• External web content management
• Digital strategy support for web and social channels

Achievements

• Achieved 30% decrease in bounce rates through effective management and optimization of web-based content.
• Enhanced user experience and site performance by regularly monitoring and analyzing web analytics data, leading to strategic improvements.
• Boosted search engine rankings through the implementation of SEO best practices in all digital content.

Key Responsibilities

• Social media management and brand messaging
• Content creation and curation
• Performance metrics analysis

Achievements

• Grew follower base by 50% and increased engagement rate by 60% through targeted content and optimized posting schedule.
• Optimized social media content by analyzing audience insights and implementing data-driven strategies, resulting in 25% increase in conversion rates through A/B testing methodologies.
• Implemented targeted email segmentation strategy, resulting in 25% increase in click-through rates.

Key Responsibilities

• Media relations and community outreach
• Content creation and management

Achievements

• Effectively communicated the organization’s mission and events by crafting compelling web copy and creating engaging digital content.
• Contributed to 20% increase in volunteer sign-ups through impactful social media messaging.
• Increased website traffic by 30% by developing and publishing engaging communication pieces.