Summary
Overview
Work History
Education
Skills
Hobbies
Languages
Timeline
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AMANDA MICHELANGELI

Oakville,ON

Summary

Results-oriented and data-driven insights professional with a proven track record in delivering strategic value to Consumer Packaged Goods (CPG), with a strong client service mentality. Leveraging a comprehensive skill set in market research, data analysis, and consumer behavior, excels in uncovering actionable insights that drive business growth and enhance market positioning

Overview

13
13
years of professional experience

Work History

Senior Research Director

Synqrinus Inc.
08.2022 - Current
  • Providing added value to clients through strategic insights that help drive growth for their brands, resulting in millions of dollars gain or saved
  • In charge of growing important CPG client (Danone Canada), with revenue of over $500,000/year, among others (Diageo, Kraft Heinz, Nestle, Hershey)
  • Designing and drafting proposals based on clients’ needs
  • Fully managing projects from approval to final debrief with client, including all client communications, internal task assignments, etc.
  • Managing a research team and providing input for the partners on strategy and company direction.

Research Director

Synqrinus Inc.
06.2020 - 08.2022
  • Fully managing projects (up to 10 at a time) from approval to final debrief with the client, including all client communications, internal task assignments, etc
  • Managing a research team (10 people) and providing input for the partners on strategy and company direction.
  • Designing and drafting proposals based on clients’ needs

Senior Research Manager

Synqrinus Inc.
04.2018 - 05.2020
  • Fully managing projects from approval to final debrief with the client
  • Training and managing team members (research associates), designing development plans and evaluation criteria for performance reviews
  • Developing standards for the Research Team, including questionnaires, forms, training manuals, etc.

Research Analyst

IMI International
12.2013 - 04.2018
  • Managing custom and syndicated market research studies from questionnaire design to final report delivery
  • Measuring results of promotional activity, including promotion initiatives, advertising, loyalty programs, sponsorships, events and new product offerings
  • Managing one of the company’s biggest syndicated studies that measure Canadian’s grocery shopping habits and preferences.

Research Analyst

FRESH INTELLIGENCE RESEARCH CORP.
06.2012 - 12.2013
  • Managing custom market research studies from proposal writing and questionnaire design to final report delivery
  • Performing quality control processes for proposals, survey links, data and client deliverables
  • Role covers all areas of research with particular focus on product innovation, line optimization, brand equity, brand health, advertising tracking analysis and copy testing
  • Successfully managing several consumer tracking studies, copy tests and taste tests for different clients, especially CPG companies and fast food restaurants.

Bilingual Panel Analyst

IPSOS INTERACTIVE SERVICES
01.2011 - 01.2012
  • Panel communication in English and French
  • Managing supplier relationships
  • Developing strategies to increase respondent engagement and participation.

Education

Bachelor of Arts - Translation And Interpreting

Universidad Central De Venezuela
Caracas, Venezuela
07.2007

Skills

  • 12 years of experience in the Market Research industry
  • Fluent speaker of English, French, and Spanish (native) with excellent communication skills, both verbal and written
  • Outstanding analytical and problem-solving skills, and a passion for storytelling and uncovering the consumer mindset
  • Strong performance in project management, known for attention to detail and time-management skills
  • Deep knowledge of quantitative and qualitative research methodologies, with a strong focus on CPG

Hobbies

Hobbies: Kayaking/Paddle Board, Hiking, Photography

Languages

English
Native or Bilingual
French
Limited Working
Spanish
Native or Bilingual

Timeline

Senior Research Director

Synqrinus Inc.
08.2022 - Current

Research Director

Synqrinus Inc.
06.2020 - 08.2022

Senior Research Manager

Synqrinus Inc.
04.2018 - 05.2020

Research Analyst

IMI International
12.2013 - 04.2018

Research Analyst

FRESH INTELLIGENCE RESEARCH CORP.
06.2012 - 12.2013

Bilingual Panel Analyst

IPSOS INTERACTIVE SERVICES
01.2011 - 01.2012

Bachelor of Arts - Translation And Interpreting

Universidad Central De Venezuela

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AMANDA MICHELANGELI