Allan Roshko
Grimsby,Ontario
Summary
Dynamic professional with a proven track record at Metroland Media Group, skilled in business analysis and project management, excelling in strategic business development, identifying successful sales markets, fostering strong client relationships and significantly improving account efficiency and client satisfaction.
Dependable and skilled at forming lasting bonds with clients by carefully addressing needs and fulfilling corporate and client business goals resulting in regional growth year over year.
Extremely comfortable in a "team lead" environment, providing leadership by example.
Overview
41
41
years of professional experience
Work History
Debt Solutions Consultant
First Step Debt Consultants
09.2023 - Current
- Collaborated with cross-functional teams to design and implement customized solutions for clients in various states of debt.
- Delivered high-quality presentations and demonstrations, showcasing the value of proposed solutions to prospective clients.
- Designed post-sale training curricula to educate customers on use and maintenance of a clean financial record.
Sales Consultant
Heartwood Renovations / Kitchens By Heartwood
02.2022 - 10.2023
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Used consultative sales techniques to understand customer needs and recommend relevant products for home renovations.
- Developed long-lasting client relationships by consistently exceeding expectations with exceptional customer service.
- Contributed to a positive work environment by supporting fellow Sales Consultants in achieving their individual goals and targets.
- Generated increased sales revenue through effective lead generation and follow-up efforts.
Advertising Account Manager
Metroland Media Group
03.1983 - 07.2018
- Created strategic sales strategies to meet corporate sales targets including year over year growth
- Developed a loyal client base with a specific focus on retention; achieved and exceeded annual sales targets accordingly
- Consultative customer relations included understanding clients' business needs, creating and presenting solutions and ongoing account management with regular communication and problem solving.
- Used SalesForce to handle current portfolio and prospective leads.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
- Collaborated with creative teams to produce innovative advertising concepts for clients.
- Improved agency-client relations, providing exceptional customer service throughout the account management process.
- Set up contracts, negotiated rates and negotiated service terms.
Education
High School Diploma -
Westmount Secondary School
Hamilton, ON06.1978
Skills
- Strategic Business Analysis
- Goal Oriented Business Development
- Sales Leadership and Team Development
- Product Evangelism - Creative Solutions and Implementation
- Customer Needs Assessment
- Account Management
- Contract and Pricing negotiation
Accomplishments
I volunteered as a member of the sales and marketing committee for the West End Home Builders Association for 5 years. Served on the board of directors for another 7 years and served as the President of the Association in 2015 and past president in 2016.
A key focus of my work with the WEHBA involved working on municipal, provincial and federal files pertaining to the new home build industry and supporting the advocacy platform held by the WEHBA on behalf of builders.
During my tenure as President and Past President, we were successful in guiding a program to reduce development charges for new home builds, thus contributing to affordable housing for consumers.
Languages
English
Full Professional
Timeline
Debt Solutions Consultant
First Step Debt Consultants
09.2023 - Current
Sales Consultant
Heartwood Renovations / Kitchens By Heartwood
02.2022 - 10.2023
Advertising Account Manager
Metroland Media Group
03.1983 - 07.2018
High School Diploma -
Westmount Secondary School
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