ALISHA KAPILA
Edmonton,AB
Summary
Results-driven sales manager bringing several years of experience in product development, promotion and optimization. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Sales Manager
Ard Al Ghadeer Trading LLC
Dubai, United Arab Emirates
04.2022 - 08.2023
- Established a new dealership within the UAE market, leading to an increase of USD 400K in revenue.
- Reviewed and evaluated prospect data and lead generation techniques, resulting in 5 or more new sales opportunities.
- Maintained an active prospecting and outreach schedule, making over 200 calls per week within the UAE and over 600 calls per week across the GCC region (UAE, Kuwait, and Qatar).
- Implemented a new sales training program for new and existing employees (locally based), thus increasing the average sales volume by 12%.
- Identifying emerging markets and market shifts while being fully aware of new products and competition status across the EMEA region.
- Expertly managed a team of six employees, hiring three new recruits, managing staff appraisals, and monitoring staff performance.
- Developed product pricing and branding strategies based on market research for the HP consumables business across the GCC.
- Sourced suppliers and negotiated advantageous rates that were on track with the company's budget and goals.
Product Manager
Mitsumi Distribution FZCO
Dubai, United Arab Emirates
10.2020 - 02.2022
- Responsible for growing the HP Supplies business across East and West Africa (Kenya, Uganda, Rwanda, Tanzania, Ghana, Nigeria, and Ethiopia) with a top line of USD 15 million yearly across 50+ partners.
- Developed a deep understanding of the business objectives of internal and external stakeholders.
- Evangelized the product vision and built trust by maintaining an accurate, achievable roadmap.
- Managing the sales forecast to maintain inventory WOS.
- Analyzing consumer needs, current market trends, and potential partnerships from an ROI and Build vs. Buy perspective.
- Training the sales team monthly to increase sales regionally.
- Responsible for managing and implementing marketing activities through research and strategic planning.
Product Executive
Redington Gulf FZE
Dubai, United Arab Emirates
10.2016 - 09.2020
- Handled end-to-end product management of the HP Latex business in the GCC, with a top line of USD 7 million across 20+ customers yearly.
- Responsible for driving a USD 6 million yearly retail business of HP Supplies across the GCC region.
- Effectively managed inventory, vendor relationships, receivables, and thus ROCE.
- Managed all the back-end operations for HP Supplies, Imaging, and Printing business, with an overall revenue of USD 100 million annually.
- Periodically optimized target inventory levels for maximizing sales for retail, channel, and corporate partners through regular B2B order tracking.
- Responsible for process reengineering in a few key areas of business management.
Quality Assurance Manager
CRIF Gulf DWC LLC
Dubai, United Arab Emirates
10.2012 - 09.2016
- Assessed credit risk through the Middle East - SAMEA rating system, and (current and potential) client viability, and analyzing financial statements.
- Managed the work of 10 or more employees, increasing crew efficiency by 40%.
- Worked with departments across the company, including marketing and project management, in developing new ideas, initiatives, products, and services.
- Collaborated with solutions developers on test strategies and plans, communicated, and tracked bugs/open items to build a successful Customized Credit Assessment Model.
- I worked independently on lead generation projects for Westcon and Avaya, and as part of a team (Dubai SME 100 Rankings 2012), and supported team members in performance delivery.
- Continually updated a leadership resume, and honed skills by participating in various management trainings.
Education
Master of Business Administration - International Business
Annamalai University
United Arab Emirates, United Arab Emirates01.2021
Bachelor of Business Administration - International Business
Annamalai University
United Arab Emirates, United Arab Emirates01.2016
Skills
- Product Lifecycle Management
- Customer service
- Vendor Management
- Retail Sales
- Team Building
- Sales pipeline management
- Profit and revenue-generating strategies
- Sales territory growth
- Customer rapport
- Customer acquisition and retention
- Lead generation
- Active selling techniques
- Supplier relations
- Promotional activity analysis
- Just-in-time stock control
- SAP reporting and analytical tools
Certification
- Certified Supply Chain and Logistics Professional
- Google Business Intelligence
References
References available upon request.
Timeline
Sales Manager
Ard Al Ghadeer Trading LLC
04.2022 - 08.2023
Product Manager
Mitsumi Distribution FZCO
10.2020 - 02.2022
Product Executive
Redington Gulf FZE
10.2016 - 09.2020
Quality Assurance Manager
CRIF Gulf DWC LLC
10.2012 - 09.2016
Master of Business Administration - International Business
Annamalai University
Bachelor of Business Administration - International Business
Annamalai University