ALISA DENISYUK
Toronto,ON
Summary
Digital Marketing Specialist with 3+ years' experience, specializing in digital marketing strategies, optimizing advertising campaigns, and boosting brand engagement. Demonstrating a strong foundation in digital marketing and content creation, effectively managed diverse client portfolios, utilizing analytics and optimization techniques to achieve improvements in campaign KPIs and ensure client satisfaction. Proficient in harnessing data-driven insights to enhance strategies and meet performance objectives. Passionate about innovation and staying ahead of industry trends.
Overview
4
4
years of professional experience
Work History
Client Service Professional
H&R Block
03.2024 - Current
- Greeted clients promptly and professionally, identified their needs, and ensured accurate and efficient tax preparation assistance, delivering exceptional client service
- Utilized scheduling program to assign clients to appropriate tax associates and kept them informed of anticipated wait times, effectively managing client flow
- Answered client questions about services and fees, presenting additional financial products while following established protocols, all while promoting tax products while adhering to company guidelines
- Ensured clean and organized workspace, handled cash and client files securely, and balanced and recorded all transactions accurately, maintaining professional and organized work environment.
Digital Marketing Manager
WebsiteToon Digital
04.2022 - 02.2023
- Effectively managed high budgets across diverse client portfolio, ensuring optimal performance and delivering comprehensive reporting on campaign outcomes
- Proficiently leveraged Google Ads, refining ad spend and targeting strategies to enhance campaign performance, resulting in reduced CPC and increased CTR, thereby enhancing campaign KPIs
- Assessed vital metrics through Google Analytics and developed targeted strategies to enhance content performance, resulting in 20% improvement in engagement and CTR
- Acted as key client liaison, maintaining open communication, conducting regular meetings, and achieving high client satisfaction rate.
Social Media Manager
Windsor Arms Hotel
07.2022 - 02.2023
- Developed and executed data-driven social media and digital marketing strategy, resulting in significant increase in brand engagement
- Led highly successful social media growth initiative, increasing company's follower base by 57% within 8 months, by executing digital campaigns and harnessing analytics to significantly enhance engagement and stimulate customer
- Coordinated paid social campaigns across owned platforms, leading to 18% increase in website referral traffic
- Curated engaging and cohesive social media content, ensuring consistent brand narrative, and fostering strong connection with audience.
- Increased customer engagement through social media.
Digital Marketing Coordinator
Misolla Partners Group
09.2021 - 04.2022
- Developed comprehensive paid media strategy, resulting in 10% increase in lead generation within first quarter
- Built email marketing campaigns, resulting in 23% open rate
- Leveraged graphic design and editing tools such as Adobe Photoshop, Adobe InDesign, and Canva to create visually appealing content, contributing to 30% increase in website traffic
- Implemented Google Tag Manager and Google Analytics to track and forecast campaign performance, leading to increase in conversion rate.
Marketing Intern
Talkout.me
12.2019 - 03.2021
- Aided marketing team through composition, editing, and optimization of over 70 social media campaigns
- Developed and executed A/B testing strategy for Facebook ad copy, leading to 8% increase in KPIs
- Implemented highly efficient monthly content calendar to streamline social media management across digital platforms, resulting in substantial 40% boost in engagement and 20% growth in follower base.
Education
Business Administration-Marketing -
GBC
Toronto, ON08.2024
Advertising And Public Relations -
RANEPA
Moscow, RU05.2021
Skills
- Strong verbal and written communication skills, with ability to simplify technical concepts for diverse audiences
- Client service-oriented with proactive approach to problem-solving
- Highly organized with thorough attention to detail
- Robust learning agility, committed to continuous development
Technical Toolkit
- DIGITAL MARKETING: Google Ads, Meta Ads Manager, TikTok Ads Manager, Mailchimp, Hootsuite, LinkedIn Campaign Manager
- DATA ANALYTICS: Google Analytics, Semrush, HubSpot, Similarweb
- AI TOOLS: Chat.GPT, Gamma.app, Microsoft Designer
Timeline
Client Service Professional
H&R Block
03.2024 - Current
Social Media Manager
Windsor Arms Hotel
07.2022 - 02.2023
Digital Marketing Manager
WebsiteToon Digital
04.2022 - 02.2023
Digital Marketing Coordinator
Misolla Partners Group
09.2021 - 04.2022
Marketing Intern
Talkout.me
12.2019 - 03.2021
Business Administration-Marketing -
GBC
Advertising And Public Relations -
RANEPA
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