Alex MacGregor
Woodstock
Summary
Sales management professional experienced in consultative-based sales, process optimization, and strategic growth. Seasoned in leading complex sales cycles for capital equipment while aligning objectives between decision-makers, engineers, and operators. Adept at interpreting technical documentation and unique requirements to develop tailored solutions.
Overview
9
9
years of professional experience
Work History
Sales Manager
Brennan Machinery
01.2023 - Current
Account Manager
Brennan Machinery
10.2020 - 12.2022
- Developed tailored machinery solutions by collaborating with dealers and vendors, ensuring technical feasibility and alignment with project requirements.
- Reviewed technical documents and coordinated with engineering and production teams to align with product offerings.
- Managed and expanded key account relationships through trade shows, site visits, and training sessions, supporting long-term territory growth.
- Delivered technical demonstrations to operators and non-technical stakeholders, supporting consultative sales processes.
- Conducted sales, market, and product analysis to forecast demand, refine territory strategy, and adapt to industry trends.
- Initiated and led Google Ads campaigns to increase regional market share; redesigned the company website to improve user experience and lead generation.
- Streamlined sales operations to enhance consultative selling and improve buyer experience.
- Created accurate pricing documents, quotations, and order summaries in alignment with project goals and margin targets.
- Qualified leads through trade events, product presentations, and marketing campaigns to grow market share.
Server/Bartender
Fairmont Banff Springs
09.2017 - 09.2019
Junior Account Executive
Convera (formerly Western Union Business Solutions)
02.2016 - 08.2017
- Monitored market trends and analyzed data to inform clients of potential volatility.
- Assisted in developing risk management strategies using derivatives.
- Collaborated with teams to streamline processing and assess hedging positions.
Education
Bachelor of Property Economics -
University of Technology Sydney
Skills
- Technical Sales
- Solution-based Sales
- Sales Process Optimization
- Dealer Channel Management
- Data Analysis
- CRM Proficiency
- Cross-functional Collaboration
- Relationship Management
- Pricing Strategy
Accomplishments
- In 2024, led territory to a third-place ranking in automation sales revenue for our largest North American vendor.
- Negotiated and closed the largest deal in Brennan's history for equipment being utilized in construction of nuclear reactors.
- Assisted in the successful sale of the business by preparing sales analysis and providing insights to prospective buyers.
Languages
English
Native or Bilingual
Timeline
Sales Manager
Brennan Machinery
01.2023 - Current
Account Manager
Brennan Machinery
10.2020 - 12.2022
Server/Bartender
Fairmont Banff Springs
09.2017 - 09.2019
Junior Account Executive
Convera (formerly Western Union Business Solutions)
02.2016 - 08.2017
Bachelor of Property Economics -
University of Technology Sydney
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