Sports (Skiing, Golf, Football, Basketball)
Video Games
Capital Markets
Aidan Evans
Vancouver
Summary
Data-driven business manager with over three years of experience leading operations, marketing, sales and finance functions for an AI and analytics start-up. Proven ability to design targeted campaigns that generated more than $100K in revenue, streamline processes through standard operating procedures and manage budgets and compliance. Adept at using data analytics and CRM platforms to make decisions, optimise performance and coach cross-functional teams. Seeking to apply analytical and operational expertise to deliver measurable performance improvements for clients.
Overview
4
4
years of professional experience
Work History
Digital Business Manager
The Data Storytellers
09.2024 - Current
- Oversee day-to-day operations across marketing, sales and finance; manage budgets, bookkeeping and coordinate tax filings.
- Design and execute cold email and LinkedIn campaigns that generated over $100K in new sales while reducing software costs through platform consolidation.
- Direct content and social ecosystems across LinkedIn, YouTube, Spotify and Substack; coordinate freelancers to produce on-brand assets and improve engagement.
- Build and document standard operating procedures for marketing, event logistics and financial workflows, improving efficiency and cross-team collaboration.
- Use CRM tools such as HubSpot and Pipedrive to maintain accurate pipelines, analyze metrics and support strategic decision-making.
- Developed and implemented strategic initiatives to optimize business operations and drive revenue growth.
Operations & Events Coordinator
The Data Storytellers
10.2023 - 09.2024
- Planned and executed masterclass events in Austin and Nashville; liaised with venue staff, managed AV setup and scheduling and provided daily operational updates to ensure seamless experiences.
- Conducted venue research, negotiated contracts and prepared comprehensive logistical plans aligned with event objectives.
- Optimized HubSpot CRM by implementing data cleansing, organizing campaigns and sourcing leads, enhancing campaign efficiency.
- Increased podcast engagement by managing editing, scheduling and distribution across multiple platforms.
Co-Founder & Operator
Pacific Pine Co.
04.2023 - 03.2024
- Launched and operated a print-on-demand apparel brand; managed product design, marketing, order fulfillment and customer service.
- Generated more than $10K in revenue during the first year and implemented data-driven strategies before winding down to pursue new ventures.
Insurance Advisor & ICBC Licensing Agent
Westland Insurance Ltd.
08.2021 - 09.2022
- Provided home, auto and travel insurance solutions; ensured clients were adequately protected and well informed.
- Handled sensitive financial transactions with discretion and processed license renewals while maintaining accurate government records.
Education
Honours Bachelor of Commerce - Finance, Minor in Economics
DeGroote School of Business, McMaster University
Hamilton, ON04.2023
Skills
- Data analysis and reporting (Excel, QuickBooks, basic Power BI)
- Operations and process improvement (SOP development, budgeting, compliance)
- CRM and marketing automation (HubSpot, Pipedrive, Instantly, SmartLead, LinkedIn Sales Navigator)
- Campaign and content strategy (email, LinkedIn, YouTube, podcasting)
- Leadership and stakeholder management (cross-functional coordination, vendor liaison)
- AI and automation tools (ChatGPT, Claude, Sora)
- Strong communication and presentation skills; proficient in PowerPoint and Excel
Interests
Timeline
Digital Business Manager
The Data Storytellers
09.2024 - Current
Operations & Events Coordinator
The Data Storytellers
10.2023 - 09.2024
Co-Founder & Operator
Pacific Pine Co.
04.2023 - 03.2024
Insurance Advisor & ICBC Licensing Agent
Westland Insurance Ltd.
08.2021 - 09.2022
Honours Bachelor of Commerce - Finance, Minor in Economics
DeGroote School of Business, McMaster University