ADRIANA STEELE
Vaughan,ON
Summary
Established executive with 20+ years combined experience in Account Management and Sales Leadership. Proven mentor, with a history of training and fostering success for teams of all sizes. B2B and B2C relationship expert with a creative client-first approach to problem solving. Self-motivated by a genuine passion for sales, and dedicated to realizing year-over-year revenue growth for the organization. Seeking a challenging opportunity that enables me to drive growth and exercise all facets of my skillset.
Overview
24
24
years of professional experience
Work History
Senior Inside Sales Representative
Tower Steel Buildings
12.2022 - Current
- Answered customers' questions regarding products, prices. Design steel building and quote for client review
- Increased sales revenue by building strong relationships with clients and providing insightful product recommendations; average sale $155,000.
- Ensure customer satisfaction through attentive service, addressing concerns promptly and offer tailored solutions.
- Enhanced employee performance by developing and implementing comprehensive training programs
General Sales Manager
Evanov Comm. (Hot Country 103.5 & Jewel 105)
12.2018 - 12.2020
- Motivated team members to meet and exceed objectives by setting goals, tracking performance and implementing improvement strategies
- Coached reps in sales techniques, sales incentives and significantly increasing customer satisfaction ratings
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training
- Handled customer relations issues, enabling quick resolution, and client satisfaction
VP Sales & Marketing/GM Broadcast Operations
VX3 Exchange (VIBE 105)
10.2017 - 11.2018
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies
- Cultivated a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement
Owner/Founder
Success Radio 24/7
10.2011 - 10.2017
- Managed day-to-day business operations
- Developed and maintained strong relationships with clients, resulting in repeat business
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service
General Sales Manager
Intercity Broadcasting (G98.7)
10.2011 - 12.2015
- Defined and executed sales practices in the start-up phase of first-to-market radio format
- Developed brand strategy and media to present advertising value
- Motivated and train team of 12 sales executives to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies
General Sales Manager/Sr. Account Manager
Milestone Radio Inc. (FLOW 93.5)
01.2001 - 08.2006
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved
Education
Certificate - High Level Sales & Team Management
Evanov Sales Conference
Toronto, ON12.2020
Certificate - Radio Sales Management
Radio Marketing Bureau
Toronto, ON10.2002
Certificate - Human Resources Management
Humber College
Toronto, ON07.1991
Skills
- 20 years combined experience working with technical systems
- Various CRM software (HubSpot, Salesforce, WideOrbit, etc)
- Broadcast traffic systems
- Microsoft 365, Google Workspace and Microsoft Teams
- Sales strategy development
- Sales team training
- Sales process optimization
- Relationship building (B2C and B2B across all levels)
- New business development
- Leadership and team building
- Human resources management
- Problem solving and negotiations
Accomplishments
- Hot Country 103.5/Jewel 105;
- Evanov Radio/HFX Broadcasting;
- Led the start-up phase of 4 independent radio stations
- Oversaw media company's growth from 1.5M to 6M in annual sales, achieving company-wide profitability in record time
- Created first-in-market concepts like the "1-day sale" to drive slow-quarter revenue, later duplicated by major competitors
Team choice award for "Outstanding Dedication & Leadership"
Annual award for "Exemplary Leadership"
Timeline
Senior Inside Sales Representative
Tower Steel Buildings
12.2022 - Current
General Sales Manager
Evanov Comm. (Hot Country 103.5 & Jewel 105)
12.2018 - 12.2020
VP Sales & Marketing/GM Broadcast Operations
VX3 Exchange (VIBE 105)
10.2017 - 11.2018
Owner/Founder
Success Radio 24/7
10.2011 - 10.2017
General Sales Manager
Intercity Broadcasting (G98.7)
10.2011 - 12.2015
General Sales Manager/Sr. Account Manager
Milestone Radio Inc. (FLOW 93.5)
01.2001 - 08.2006
Certificate - High Level Sales & Team Management
Evanov Sales Conference
Certificate - Radio Sales Management
Radio Marketing Bureau
Certificate - Human Resources Management
Humber College
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