Adoranto "Ador" Cardenas
PORTERVILLE,California
Summary
Results-oriented achiever with proven ability to exceed targets in a fast-paced environment. Combined strategic thinking with hands-on experience to produce impactful solutions and enhance organizational performance. 25+ years of Management experience, 15 years of operational management and 10 years Marketing Management. I have successfully managed budget ranges from $0 to multi-million dollars and lead teams from 5 to 130. Goal oriented for short or long-term visions and projects. As an individual and a team leader, my success is driven by clear communication, expectations, time management, and the core values of trust and empathy.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Sales and Marketing Coordinator
OACYS Technology
04.2024 - Current
- Apart of the leadership team to identify and implement marketing strategies for the company.
- Followed through with leads to close sales over phone, in office and during external consumer engagements.
- Supported implementation of contests, events and other initiatives to build presence and reputation.
- Identified and developed key operations and influencer relationships within targeted business and residential prospects.
- Coordinated with other departments to provide smooth execution of sales initiatives.
- Monitored company sales activities to maintain compliance with internal policies and applicable government regulations with E-Rate RFP creations and submissions.
Small Business Co-Owner
Ecovalley
09.2020 - Current
- Co-owner of a small eco-friendly products and hand made specialty soaps business
- Managed purchasing, sales, marketing and customer relations.
- Schedule and Attend trade-shows and community events.
Marketing Manager - Interim Director
Eagle Mountain Casino
01.2020 - 09.2023
- Managed daily operations, budgets, and teams for marketing, transportation, and retail departments
- Developed marketing copy, ads, and content for promotional, entertainment, branding, digital, direct mail, and website
- Planned, prepared, and executed various concerts
- Created and implemented advertising plans
- Reviewed and approved external advertising agency for print, TV, radio, billboard, production, and digital
- Responsible for Public Relations efforts, all press releases, generating community partnerships, and represented the company with local government, and multiple Chamber of Commerce including Greater Bakersfield Chamber of Commerce and Kern Hispanic Chamber of Commerce and currently a Board of Director with the Porterville Chamber of Commerce
- Implemented various business strategies, to increase revenue and effectively target new markets
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs for both Casino properties at 681 S. Reservation Rd. and preparation and Grand Opening of new location 1850 West St Porterville, CA.
- Report to Executive team and Tribal Council as needed or directed.
Slot Manager
Eagle Mountain Casino
01.1999 - 09.2012
- As the head of the Slot Department, Managed budgets, personnel, projects, and revenue
- Satisfied VIP clients with complimentary benefits to encourage continued gameplay.
- Created and implemented policies & procedures in conjunction with applicable laws and regulations
- Evolved the department from 350 slots and 30 team members to 1500 slots and 130 team members, with two expansions and grand openings.
- Stayed current on popular slot machines and customer trends.
- Created and continuously adjusted and updated game mix through analytical data and player tracking.
- Maintained synergy with Marketing, Table Games, and F&B to align with company annual revenue generating goals.
- Report to Executive team and Tribal Council as needed or directed.
Education
Diploma - Human Resources Management
Alison
Alison.com01-2018
Management Certification -
University Nevada Reno
Reno, NV07.2007
Course Completion - Criminal Justice and Business Management
Porterville College
Porterville05.2030
Diploma - Health Education
Porterville High School
Porterville, CA06-1996
Skills
- Direct mail campaigns and Loyalty program
- Marketing analytics
- Campaign management
- Competitor analysis
- Team management
- POS: Infogenesis and Accumatica
- CRM: KCMS and IGT Advantage
- Press release writing
- Project management
- Vendor relationships
- Negotiation
- Sales process management
Certification
- Hubspot Academy Certificate in Social Media Marketing and SEO.
- Completed courses in Content creation, Blog Content, Digital Marketing, Video Marketing, SEO strategy, and Website performance.
- Alison on-line certifications in Consulting, Quality Assurance, and Adobe Photoshop.
Timeline
Sales and Marketing Coordinator
OACYS Technology
04.2024 - Current
Small Business Co-Owner
Ecovalley
09.2020 - Current
Marketing Manager - Interim Director
Eagle Mountain Casino
01.2020 - 09.2023
Slot Manager
Eagle Mountain Casino
01.1999 - 09.2012
Diploma - Human Resources Management
Alison
Management Certification -
University Nevada Reno
Course Completion - Criminal Justice and Business Management
Porterville College
Diploma - Health Education
Porterville High School
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