Jessica Nicole Froio

• Create, budget, and execute marketing campaigns to increase practice growth
• Develop and maintain relationships with referring doctors' offices
• Promote brand within office communities across GTHA
• Motivate clinical team members to contribute to practice growth
• Design creative content to meet deliverables
• Build media strategy and act as point of contact with external partners
• Monitor and manage all Social Media platforms
• Source and manage promotional items that support brand and marketing strategy
• Analyze and provide feedback on marketing analytics
• Travel to and meet with referring dental offices quarterly
• Travel to offices to meet with employees internally to solicit feedback for location specific initiatives

• Maintain brand social media calendar for all channels, responsible for crafting engaging post copy that reflects channel tone of voice, grow brand awareness across all social platforms (engage with influencers, media and other brands)
• Utilize social media tools to schedule content, collaborate with marketing team, set up product and modeled photoshoots for dissemination on social media, design, develop and upload video content
• Solicit paid/unpaid product reviews from customers and influencers, act as PR liaison for any PR coverage, support strategy, execution, and coverage of promotional events, support social media analytics ROIs, coordinate weekly and monthly reports on success)
• Support team with growing content reviews, develop and maintain yearly budget for social/marketing activities, research and integrate new brand services, develop and execute digital marketing plan
• Create and execute all social media content, collaborate with influencers

• Maintain brand social media calendar for all channels, responsible for crafting engaging post copy that reflects channel tone of voice, grow brand awareness across all social platforms (engage with influencers, media and other brands)
• Utilize social media tools to schedule content, collaborate with marketing team, set up product and modeled photoshoots for dissemination on social media, design, develop and upload video content
• Solicit paid/unpaid product reviews from customers and influencers, act as PR liaison for any PR coverage, support strategy, execution, and coverage of promotional events, support social media analytics ROIs, coordinate weekly and monthly reports on success)
• Support team with growing content reviews, develop and maintain yearly budget for social/marketing activities, research and integrate new brand services, develop and execute digital marketing plan
• Create and execute all social media content, collaborate with influencers

• Execute social media strategy (create engaging campaigns,

schedule posts to social media networks, etc.), develop website content (write, publish and update content for Sustainability webpages)

• Create promotional content (develop graphics, social media banners, Reels, images and posters)
• Content develop, plan and manage social media pages for Laurier sustainability department
• Manage newsletters (create content for monthly staff and student newspapers), engage with Laurier community through virtual events

• Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
• Helped customers locate products and checked store system for merchandise at other sites.
• Prepared merchandise for sales floor by pricing or tagging.
• Rotated stock and restocked shelves to maintain product availability and store appearance.
• Ensure high levels of customer satisfaction through excellent sales service
• Use the POS to carry out all transactions

• Maintain and update content existing social media accounts,

monitor engagement, create content for Pinterest, TikTok and Instagram

• Find new social avenues to reach and engage with Kaia Naturals customers
• Assist in launch of new social media strategy

• Maintain and update content existing social media accounts
• Monitor engagement on social media accounts
• Find new social avenues to reach and engage with Lauriers' student community
• Assist in the launch of a new social media strategy
• Take and obtain photos/videos for social media accounts
• Do monthly takeovers on the official Wilfrid Laurier University account.
• Assist in the launch of a new social media strategy

• Skilled at working independently and collaboratively in a team environment.
• Record and send minutes to our group after meetings
• Facilitate monthly social gatherings
• Reach out to and connect with various companies for event partnerships
• Assist in the development, and execution of events (concerts and programming) throughout the year

• Attend bi-weekly meetings
• Assist in the execution and promotion of programming

• Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
• Helped customers locate products and checked store system for merchandise at other sites.
• Prepared merchandise for sales floor by pricing or tagging.
• Rotated stock and restocked shelves to maintain product availability and store appearance.
• Ensure high levels of customer satisfaction through excellent sales service
• Use the POS to carry out all transactions

• Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
• Helped customers locate products and checked store system for merchandise at other sites.
• Prepared merchandise for sales floor by pricing or tagging.
• Rotated stock and restocked shelves to maintain product availability and store appearance.
• Ensure high levels of customer satisfaction through excellent sales service
• Use the POS to carry out all transactions

• Skilled at working independently and collaboratively in a team environment.
• Create social media content to post to A-Team social media accounts
• Assist in the creation, execution and promotion of events throughout the year (concerts, programming).
• Develop and create new programs for students to engage with
• Monitor social media growth and reach
• Increase awareness to events at peak times
• Provide detailed recaps of programming/concerts once completed

• Attend bi-weekly meetings
• Assist in the execution and promotion of programming

• Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
• Helped customers locate products and checked store system for merchandise at other sites.
• Prepared merchandise for sales floor by pricing or tagging.
• Rotated stock and restocked shelves to maintain product availability and store appearance.
• Ensure high levels of customer satisfaction through excellent sales service
• Use the POS to carry out all transactions

• Promote ZommerRadio and ClassicalFM to the public
• Increase listener base for both radio stations
• Attend events throughout the GTA over the summer with the on-air host
• Promote the sponsored products' to the public
• Grow e-newsletter list

• Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
• Helped customers locate products and checked store system for merchandise at other sites.
• Prepared merchandise for sales floor by pricing or tagging.
• Rotated stock and restocked shelves to maintain product availability and store appearance.
• Ensure high levels of customer satisfaction through excellent sales service
• Use the POS to carry out all transactions

• Generate and create promotional materials for Conrad House Council events
• Monitor and create content for Conrad House Council social media
• Drive awareness and excitement from students living in residence
• Collaborate in the development and execution of events

• Attend weekly meetings to help plan events targeted to all first year students living in residence
• Provide feedback and suggestions to council on how we can improve programming at our residence

• Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
• Helped customers locate products and checked store system for merchandise at other sites.
• Prepared merchandise for sales floor by pricing or tagging.
• Rotated stock and restocked shelves to maintain product availability and store appearance.
• Ensure high levels of customer satisfaction through excellent sales service
• Use the POS to carry out all transactions

• Lead Media Coordinator for the high school production of The Count Of Monte Cristo
• Contact media to drive awareness and attendance for production
• Assist in the creation of promotional materials
• Create and take headshots photos of entire cast and crew

• Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
• Helped customers locate products and checked store system for merchandise at other sites.
• Prepared merchandise for sales floor by pricing or tagging.
• Rotated stock and restocked shelves to maintain product availability and store appearance.
• Ensure high levels of customer satisfaction through excellent sales service
• Use the POS to carry out all transactions

• Worked flexible hours across night, weekend and holiday shifts
• Participated in team projects, demonstrating an ability to work collaboratively and effectively
• Cultivated interpersonal skills by building positive relationships with others
• Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
• Helped customers locate products and checked store system for merchandise at other sites.
• Prepared merchandise for sales floor by pricing or tagging.
• Rotated stock and restocked shelves to maintain product availability and store appearance.
• Ensure high levels of customer satisfaction through excellent sales service
• Use the POS to carry out all transactions