Adeyinka Adeleke
Toronto,Canada
Summary
Strategic SaaS Sales Professional with a strong track record in generating and qualifying enterprise opportunities for cloud solutions. Delivered over $5M in cloud credit sales while exceeding pipeline targets. Expertise in consultative discovery, stakeholder engagement, and pipeline management through using Salesforce and HubSpot CRM platforms, aligning technology solutions with business needs to drive revenue growth.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Business Development Specialist
Teleperformance Canada
Toronto, Ontario
09.2023 - Current
- Conducted outbound outreach through cold calling, email campaigns, and social selling to engage decision-makers in target organizations.
- Secured over $5M in cloud credits, strengthening relationships with over 150 startups and driving competitive advantage.
- Presented product offerings and solutions tailored to meet client objectives and goals.
- Assisted Account Executives during the sales cycle by contributing to discovery and solution alignment.
- Conducted regular follow-up calls and emails to ensure client satisfaction and address any concerns, therefore, cultivating relationships with key decision makers.
- Maintained accurate records of all sales activities using CRM software systems.
- Generated weekly reports on sales performance against targets for upper management review.
- Consistently exceeded 120% in quarterly targets.
- Generated over $15 million in qualified sales pipeline yearly.
- Maintained over 50% opportunity-to-demo conversion rate.
- Reduced process lags by training teammates on best practices and protocols.
Client Account Specialist
Rogers Communications
Toronto, Ontario
02.2022 - 09.2023
- Managed client accounts to ensure satisfaction and retention.
- Analyzed and resolved over 500 client queries using Salesforce, ensuring satisfaction.
- Onboarded over 350 New Home Customers through cold calls and inbound calls.
- Assessed clients' needs, recommended or assisted in the selection of appropriate goods or services, and negotiated prices.
- Recommended tailored product solutions to support different client telecommunication needs.
- Provided in-depth product knowledge and personalized service, fostering long-term customer relationships and loyalty.
- Tracked and optimized customer engagement metrics to enhance service quality and retention for key accounts.
- Developed client relationships through regular communication and support.
- Collaborated with sales teams to upsell additional services to clients.
- Maintained accurate records of client interactions and account details.
- Analyzed client feedback to identify areas for service improvement.
- Resolved customer inquiries promptly to enhance overall experience.
- Developed relationships with key accounts and maintained communication with them regularly.
- Processed client orders accurately, ensuring all information was correct before submission.
- Managed the renewal process of existing client contracts, negotiating terms.
- Performed regular audits of customer accounts for accuracy and completeness.
- Prepared reports on account activity and performance metrics for management review.
- Identified and solicited potential clients using Salesforce, driving new business opportunities.
Account Executive
Swifta Systems
Lagos, Nigeria
11.2020 - 01.2022
- Managed the full sales cycle from lead qualification through proposal, negotiation, and contract closure.
- Consistently achieved over 120% quarterly revenue targets through strategic pipeline management and consultative selling.
- Managed pipeline worth over $10million across all SaaS and enterprise technology solutions.
- Negotiated pricing, service agreements, and subscription contracts to close new business deals.
- Delivered tailored product demonstrations and presentations showcasing the value of enterprise software solutions to business stakeholders.
- Engaged cross-functional decision makers, including finance leaders, HR managers, IT teams, and senior executives, to align solutions with business needs.
- Justified ROIs for prospects by calculating cost savings, demonstrating efficiency gains, highlighting scalability benefits, and preparing value-based proposals.
- Collaborated with technical, implementation, and customer success teams to ensure smooth onboarding and successful solution deployment.
- Managed client relationships post-sale to secure renewals and identify upsell opportunities for sustained account growth.
Sales Development Representative
Swifta Systems
Lagos, Nigeria
04.2018 - 09.2020
- Prospected and generated new business opportunities for SaaS and enterprise technology solutions including ERP, HRM, payroll, and cloud services, contributing to a robust sales pipeline.
- Qualified inbound and outbound leads by assessing business needs, budget, authority, and implementation timelines, enhancing lead quality for sales teams.
- Conducted outbound outreach through cold calling, email campaigns, and social selling to engage decision-makers in target organizations
- Scheduled product demonstrations and discovery meetings for Account Executives with qualified prospects.
- Maintained accurate records of prospect interactions and activities in CRM systems to ensure effective tracking and follow-up.
- Collaborated with Account Executives to develop outreach strategies and prioritize high-value prospects.
- Consistently exceeded monthly activity targets of 700 calls, 1300 emails, and 25 meetings booked.
- Generated between 15-20 qualified opportunities per month, exceeding 110% of quarterly targets consistently.
Education
Postgraduate Diploma in Marketing - Digital Marketing
Toronto School of Management
Toronto, ON08-2021
B.Sc - Computer Science
Federal University of Agriculture
Abeokuta, Nigeria04-2017
Skills
- Business Development
- Account Management
- Key Account Management
- Client Relationship Management
- Customer Success Management
- Customer Onboarding
- Product adoption
- Customer retention
- Customer Needs Assessment
- Customer Experience (CX)
- Consultative Selling
- Sales Discovery
- Lead Generation
- Lead prospecting
- Upselling strategies
- Revenue Growth Strategies
- Salesforce expertise
- HubSpot expertise
- Pipeline Management
- Lifecycle management
- Stakeholder management
- Solution Demonstrations
- Contract negotiation
Certification
- Infrastructure and Application Modernization with Google Cloud | Google Cloud
- Understanding Google Cloud Security and Operations | Google Cloud
- Digital Transformation with Google Cloud | Google Cloud
Timeline
Business Development Specialist
Teleperformance Canada
09.2023 - Current
Client Account Specialist
Rogers Communications
02.2022 - 09.2023
Account Executive
Swifta Systems
11.2020 - 01.2022
Sales Development Representative
Swifta Systems
04.2018 - 09.2020
Postgraduate Diploma in Marketing - Digital Marketing
Toronto School of Management
B.Sc - Computer Science
Federal University of Agriculture