Adam Little
Toronto,Canada
Summary
National Sales & Business Manager with over 10 years of experience in driving growth for brands in Canada, specifically with Sunday Afternoons Hats. Demonstrated expertise in B2B and B2C sales, operations, finance, marketing, and product management. Achieved recognition for establishing Sunday Afternoons as a top hat brand, especially in the Kids' Hat channel, through strategic partnerships and impactful marketing initiatives. Proven ability in team leadership, enhancing operational efficiency, multitasking, and delivering outstanding customer value. Dependable, self-motivated, and a team player ready to apply experience to a new position.
Overview
17
17
years of professional experience
Work History
National Sales Manager
Sunday Afternoons
Toronto
01.2018 - 06.2025
- Established relationships with key retail partners to enhance nationwide distribution channels.
- Analyzed market trends to identify opportunities for product expansion.
- Developed national sales strategies to boost brand visibility and market share.
- Maintained sales volume and pricing by monitoring supply, demand, and competitor activity.
- Optimized profit margins through effective management of expenses and budget controls.
- Developed and implemented a Canadian-specific B2B portal.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Developed national sales strategies to drive revenue growth across regions.
- Collaborated with marketing teams to develop promotional materials that aligned with overall business strategy.
- Managed logistics operations associated with product distribution across all regions.
Director of Sales and Operations
ANDALA LTD
Brockville
01.2014 - 12.2017
- Oversaw operations for multiple brands in Canadian market to maximize efficiency.
- Managed key client relationships to ensure satisfaction and long-term partnerships.
- Attended trade shows, conferences and industry events to promote the company's brand image.
- Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
- Hired and motivated high-performing sales team.
- Fostered a culture of continuous improvement by encouraging feedback and innovation within the sales team.
- Analyzed sales statistics to identify areas of improvement and implement corrective actions.
- Managed strategic initiatives that strengthened brand presence across Canada.
E-Commerce Director
Keen Canada
Brockville
01.2010 - 12.2013
- Oversaw the launch and growth of the Canadian website.
- Led strategic planning for online sales initiatives across multiple platforms.
- Oversaw website optimization to enhance user experience and conversion rates.
- Analyzed market trends to inform product selection and inventory management.
- Directed budget allocation for e-commerce projects and marketing strategies.
- Implemented new technologies to streamline order fulfillment processes.
Operations Assistant
Keen Canada
Brockville
01.2008 - 12.2009
- Coordinated daily operations to support team efficiency and workflow.
- Assisted in inventory management and stock organization processes.
- Processed incoming and outgoing shipments, ensuring timely delivery.
- Maintained accurate records of operational activities and documentation.
- Ensured that all safety protocols were followed during day-to-day operations.
Education
Certificate of Management - Online Business
McGill University
Montreal, QC12.2013
Bachelor of History - Minor Business and Marketing
Concordia University
Montreal, QC12.2007
Skills
- Customer relationship management
- Sales expertise
- Leadership skills
- Marketing strategy
- Team collaboration
- Bilingual communication
- Analytical thinking
- Creative problem solving
- Strategic planning
- Adaptability and resilience
- Time management
- Organizational skills
- Emotional intelligence
- Industry knowledge
- Self-motivation
- Craftsmanship pride
- Strong work ethic
- Market awareness
Hobbies and Interests
Sports, Travel and Family
References
References available upon request.
Timeline
National Sales Manager
Sunday Afternoons
01.2018 - 06.2025
Director of Sales and Operations
ANDALA LTD
01.2014 - 12.2017
E-Commerce Director
Keen Canada
01.2010 - 12.2013
Operations Assistant
Keen Canada
01.2008 - 12.2009
Certificate of Management - Online Business
McGill University
Bachelor of History - Minor Business and Marketing
Concordia University
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