Adam Janke
Kelowna,Canada
Summary
Dynamic and experienced entrepreneur, operator, and executive with extensive experience across diverse industries, including health and wellness, digital media, podcast production, publishing, franchising, and brick-and-mortar retail. Proven ability to identify market opportunities, develop innovative solutions, and lead businesses from concept to successful commercialization. Adept at navigating complex challenges, building high-performing teams, and driving growth across both physical and digital platforms.
Overview
10
10
years of professional experience
Work History
Founder/Managing Partner
Monashee Media Inc.
Kelowna, Canada
08.2014 - Current
- Established Monashee Media Inc. in August 2014 to address a notable gap in the outdoor recreation media sector.
- Introduced and produced one of the first digital magazines and podcasts within this community with millions of podcast downloads achieved to date across multiple produced shows.
- Led the strategic planning and execution for online/blog content, podcasts, videos, social media campaigns, and premium print products.
- Spearheaded advertising and sponsorship sales across various platforms.
- Developed and executed strategies for scaling the business (audience) domestically and internationally.
- Hired, trained, and mentored remote first teams of both staff and contractors.
Founder/General Manager
Talus Ortho Medical Inc.
Kelowna, Canada
08.2022 - 09.2024
- Led Canadian business development, operational realignment, and expansion strategy for a U.S.-based franchise concept focused on medical device sales and footwear retail.
- Researched and identified key areas for geographic expansion.
- Led and managed a multichannel marketing strategy and budget for franchisee expansion.
- Revamped marketing initiatives to strengthen brand presence in the Canadian market.
- Directed reconstruction and upkeep of the company website for the Canadian market to reflect improved branding and UX. UX.
- Revamped franchise system culture and communication practices to encourage collaboration, innovation, and a positive company culture that encourages teamwork, innovation, and excellence.
- Led strategic planning and execution of initiatives designed to enhance individual unit economics.
- Negotiated contracts with vendors and suppliers for optimal pricing structure.
Vice President
Innovative Fitness
Vancouver, Canada
11.2019 - 12.2021
- In collaboration with the President and CEO, developed and implemented the company's strategic plan to identify potential growth and expansion opportunities for both brick-and-mortar locations and digital services.
- Key stakeholder in building and leading a significant expansion in the company's management team, including senior managers across finance, operations, marketing, sales, and business development.
- Spearheaded the implementation of EOS to ensure strategic clarity, departmental accountability, and profitability.
- Strategized and implemented plans to transform and revitalize operations as we crisis-managed through the COVID-19 pandemic on a week by week and month by month basis.
- Oversaw the management and execution of both the National Advertising Fund (franchisee contributions) and the corporate marketing budget.
- Led the strategic direction and implementation of multichannel digital marketing initiatives.
Education
Post-Graduate Diploma - Marketing Management
Sheridan College
Oakville, ON09.2005
Bachelor's Degree - Kinesiology (Honors)
Western University
London, ON06.2003
Skills
- Entrepreneurial and Innovative
- Entrepreneurial Leadership
- Strategic Business Development
- Market Expansion Opportunities
- Strategic Planning
- Strategic Vision
- Revenue Generation
- Brand Identity Creation
- Team Leadership
- Team Development
- Strategic Content Planning
- Operations Management
- Innovation Management
- Talent Acquisition
- Start-Up Operations
- Organizational Structuring
- Sales and Marketing
- Clear Verbal Communication
- Written Communication Skills
- Growth Mindset
Timeline
Founder/General Manager
Talus Ortho Medical Inc.
08.2022 - 09.2024
Vice President
Innovative Fitness
11.2019 - 12.2021
Founder/Managing Partner
Monashee Media Inc.
08.2014 - Current
Post-Graduate Diploma - Marketing Management
Sheridan College
Bachelor's Degree - Kinesiology (Honors)
Western University
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