Abilene McAlpine

Experienced Assistant General Manager with a background in operations and team leadership seeking a career shift into the advertising industry. With a Diploma in Marketing, I have a strong understanding of market research, campaign planning, and consumer engagement strategies. Skilled in budget management, workflow optimization, and improving customer experiences, my abilities are easily transferable to the fast-paced world of advertising. Recognized for my collaborative leadership, creative problem-solving, and passion for brand development and storytelling, I offer a unique blend of operational expertise and marketing knowledge for entry-level or transitional roles in advertising and brand communications.

Professional Experience

Assistant General Manager – The Commercial Roadhouse
July 2024 – Present

• Entrusted with an Assistant General Manager role at age 20. Well ahead of industry norms, demonstrating strong leadership, reliability, and operational competence.
• Manage day-to-day operations, lead staff, and contribute to customer satisfaction and business performance.

Marketing Contributor – Teeze Hair Salon
Fonthill, ON | 2024-2025

• Assisted in developing and boosting brand awareness for Teeze Hair Salon through strategic promotion and follower engagement.
• Provided marketing support and creative input to enhance visibility within Fonthill / Niagara Region.

Cadet Correspondent – Royal Canadian Air Cadets
Niagara Falls / Niagara Region | 2020–2022

• Selected to represent Ontario and serve as the Cadet Correspondent for both my squadron and the Niagara Region.
• Responsible for communicating cadet activities, writing reports, and promoting program initiatives through official channels.