Avinash Tapsee
Kingston, Ontario, Canada,Ontario
Summary
Highly motivated Content Creator with 7 years of proven track record developing engaging content. Specialized in Graphic Design, Motion Graphics, Video Production, and Conceptualization. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Content Specialist
Kingston Military Family Resources Centre
10.2023 - Current
- Collaborated with internal clients to develop and produce digital content
aligned with project objectives, ensuring effective messaging and
engagement strategies. - Leveraged insights into digital content trends to identify opportunities that
could benefit KMFRC, focusing on enhancing accessibility, inclusivity, and
user experience. - Produced infographics, videos, and animations. Organized and archived
assets on SharePoint and Teams with clear project folders named by date
and version number. Used metadata tagging for easy search and retrieval. - Successfully completed a big project for KMFRC 30th anniversary by working with multiple partners, printing company, radio stations, Pr teamand marketing team to create a 360 marketing campaign
Creative Director
MariDeal
07.2020 - 07.2023
- Enhanced brand recognition from 40% market shares to 66% market share by developing innovative marketing campaigns and projects in 15 months.
- Boosted social media engagement by 75% within 12 months through creation of motion graphics and video contents.
- Doubled website traffic over 8 months by producing high-quality photography and video content for online campaigns
- Increased foot traffic by 50% in 6 months with strategic placement of printed stickers and signage.
- Utilized printed brochures, flyers, and banners to promote product launches and special offers in-store and at trade shows.
- Employed printed catalogs, product guides, and signage to showcase offerings and facilitate customer browsing in retail locations.
- Expanded audience reach by 100% within 6 months by developing dynamic video advertisements and motion graphics for targeted online promotions.
- Optimized video production processes from pre-production planning to post-production editing, enhancing efficiency and team productivity by 15% in 4 months.
Multimedia Designer
Eruption Studio
07.2018 - 07.2020
- Enhanced user experience by designing intuitive interfaces and interactive elements for web and mobile applications.
- Reduced design project completion time by 30% through streamlined processes, enabling faster delivery of high-quality designs.
- Designed marketing materials including brochures, flyers, and social media graphics, leading to 40% increase in brand visibility.
- Created videos and motion contents for social media
Multimedia Designer
Underdogs Studio
01.2016 - 07.2018
- Collaborated with cross-functional teams to develop cohesive branding strategies and visual identities for clients.
- Produced high-quality video content for promotional purposes, successfully generating interest in client products or services.
- Improved post-production efficiency by 25% through assistance with scrubbing, cataloging, and organizing video archives.
- Achieved huge reduction in search time and 30% increase in content retrieval speed by managing digital archives for images and video clips.
Education
Bachelor of Arts - Digital Arts With Specialization in Multimedia
University of Mauritius
Reduit, Mauritius05.2016
Skills
- Motion graphics
- Illustration
- Photography
- Video Editing
- Adobe Creative Suite
- Content scheduling
- Social Media Marketing
Languages
French
Native or Bilingual
English
Native or Bilingual
Certification
Adobe Certified Associate, Digital Video with Premiere Pro - Issued by Adobe
Timeline
Digital Content Specialist
Kingston Military Family Resources Centre
10.2023 - Current
Creative Director
MariDeal
07.2020 - 07.2023
Multimedia Designer
Eruption Studio
07.2018 - 07.2020
Multimedia Designer
Underdogs Studio
01.2016 - 07.2018
Bachelor of Arts - Digital Arts With Specialization in Multimedia
University of Mauritius
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