Hi, I’m
Nilanjana Ray
Ottawa,Ontario
Summary
A diligent and organized individual with experience as a marketing specialist seeking a challenging position. specialties include:
- Managing Marketing Campaign Cycles
- Grant Writing
- Data Analysis and Interpretation
- Proposal Writing
- Editing and Copywriting
Overview
3
years of professional experience
Work History
CorelOttawa, ON
Senior Email Marketing Specialist
05.2020 - 06.2022
Job overview
- Developed and managed full-cycle marketing and advertising strategies, resource allocation, and production schedule adjustment.
- Wrote and edited successful marketing and website copies which helped drive up sales by 33% annually.
- Conducted research to analyze customers' behavior, preferences, and purchasing habits.
- Presented research findings for use by marketing staff to make informed decisions about future plans.
- Worked within timelines on multiple projects simultaneously.
- Carefully documented technical workflows in an internal wiki to educate newly hired employees.
- Built positive relationships with collaborators.
- Worked collaboratively in cross-functional environments.
SelfOttawa, ON
Freelance Editor
09.2019 - 01.2020
Job overview
- Prepared, rewrote and edited pieces to improve readability, grammar, spelling, punctuation, syntax, and accuracy
- Developed copy while maintaining brand voice
- Pitched content strategies to boost social media visibility, leading to clients' Instagram viewership and e-commerce purchases increasing by 12%.
- Formatted articles, blogs, and webpages with HTML, photos, and infographics
IBMOttawa, ON
Information Developer
04.2019 - 08.2019
Job overview
- Created user-facing technical documentation such as troubleshooting guides and release notes in Oxygen.
- Observed in-progress operations to identify important steps for technical instructions.
- Worked with subject-matter-experts and collaborated with various teams like DevOps and QA.
- Carried out basic project management tasks to carry out team’s tasks and close projects.
Education
Algonquin CollegeOttawa, ON
Ontario Graduate Certificate from Technical Writer
11.2019
Carleton UniversityOttawa, ON
Bachelor of Arts from Psychology And Communications And Media Studies
06.2018
Skills
- Marketing Analytics using Cleverbridge and Google Analytics
- Project Development using Asana
- Promotions and Marketing Strategies
- Copywriting and Editing
- Report Writing based on collection, analysis, and interpretation of data
- Proposal Writing for Non-Profit Organization
- Grant Writing for Non-Profit Organization
- Flexible and Adaptable
- Collaborative
Community Leadership
Board Director | Kind Space
Ottawa, ON | 03/01/2022 – Present
- Provide support as a queer-focused peer support mentor operating in an anti-oppression framework
- Collaborated with Staff to establish goals that enhance revenue streams and ensure long-term engagement strategy
- Collaborated with Staff to establish goals that enhance long-term engagement strategies
- Assisted with ensuring organizational compliance with provincial and federal non-profit and charitable regulations
- Collect, catalog, and display artifacts and books for organization's library
- Interviewed and vetted candidates for leadership positions
Recording Secretary | Kind Space
Ottawa, ON | 03/01/2022 – Present
- Recorded minutes at Board meetings
- Drafted and distributed memos to all members of Board and Staff
Interests
- Cooking and Baking
- Reading
- Writing fiction and creative non-fiction
- Gaming
- Volunteering
Timeline
Senior Email Marketing Specialist
Corel
05.2020 - 06.2022
Freelance Editor
Self
09.2019 - 01.2020
Information Developer
IBM
04.2019 - 08.2019
Algonquin College
Ontario Graduate Certificate from Technical Writer
Carleton University
Bachelor of Arts from Psychology And Communications And Media Studies
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