Snehal Chavda
Carleton Place,ON
Summary
Seasoned Email & Digital Marketing Specialist offering 5+ years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Email & Digital Marketing Specialist
Internet Alchemy Inc
05.2021 - Current
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created social media content with innovative brand messaging to support new product launches.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Optimized website content and images to improve search engine rankings.
- Created content strategies for digital media.
- Crafted and implemented strategies to increase search visibility and website traffic.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Developed and managed Email Marketing Campaigns and generated email automation to optimize the campaign monthly and quarterly using tools such as Keap and Kajabi.
- A/B Tested email campaigns for optimizing email campaigns
- Generated reports to support development and implementation of marketing plans.
- Tracked key performance indicators to measure success of campaigns.
- Wrote engaging and successful marketing, advertising, and website copy.
Digital Marketing Specialist
Toppers Pizza Franchise Inc
01.2019 - 04.2021
- Designed and executed successful digital marketing campaigns that increased website traffic by 30% and generated a 15% increase in online leads
- Managed the company's social media accounts, creating engaging content and building a strong online community of followers
- Developing, writing and implementing SEO strategies across the company website
- Completing in-depth analyses of competitor ads, keywords, bids, and landing page activities using platforms such as Google Analytics and Hotjar
- Analyzed and reported on campaign performance using Google Analytics, providing insights to improve ROI and drive business growth
- Developing and managing successful email marketing campaigns via platforms such as MailChimp, Autopilot, and InfusionSoft/Keap
- Devising data collection processes and procedures, including surveys, polls, and questionnaires for Email Marketing using Mailchimp, Autopilot, InfusionSoft/Keap and Google Surveys
- Conducted regular A/B testing to optimize PPC campaigns and improve click-through rates by 25% in collaboration with external teams
- Managing WordPress landing page for company websites by updating content based on quarterly changes and utilizing opportunities for effective product placement to increase sales
- Assisted in the development of marketing campaigns and initiatives across various channels, including email marketing, social media, and PPC, effectively increasing followers by 1,400+ and driving brand awareness
- Coordinated and executed social media campaigns to increase brand awareness and engagement with target audiences
- Maintained social media calendar planning and brand presence across Twitter, Facebook, Instagram, and other emerging platforms
- Utilized social media analytics tools, such as Google Analytics, to track consumer engagement and draw conclusions about user data
- Conducted keyword research and analyzed competitor data to optimize SEO strategies and improve organic search rankings
- Conducted regular email marketing campaigns, resulting in a 40% increase in open rates and a 25% increase in click-through rates
- Assisted in creating blogs and social media content
- Designed and developed a customized website landing page using CMS like WordPress to achieve optimized goals
- Collected and analyzed consumer data, including demographics, preferences, and purchasing trends for remarketing and retargeting purposes.
Digital Marketing Coordinator
Value Mobile Inc.
05.2017 - 12.2018
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
- Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements and mobile advertisements.
- Rewrote website copy, authored blog posts and updated social media platforms to strengthen client digital presence.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Education
BUSINESS MARKETING -
Georgian College
ON, Canada12.2018
Skills
- In-depth knowledge of SEO, PPC, and email marketing
- Proficient in using Google Analytics, Google AdWords, and other marketing tools
- Strong experience in creating and managing content across various social media platforms
- Ability to analyze and interpret data to optimize digital marketing campaigns
- Excellent communication and interpersonal skills
- Proficient using communication tools such as Zoom, Slack, Microsoft Teams
- In-depth knowledge of CRM platforms such as HubSpot, Hotjar, and Salesforce
- Proficient using Project Management tools such as Asana, Jira and Microsoft Project
- Brand Strategy
- Search Engine Optimization Practices
- Digital Marketing
- Graphic Design
- Web Content Management
- Keyword Research
- Multi-Channel Marketing
- Email Marketing Campaign
- Collaborative Team Work
- Email Distribution Management
- Microsoft Office
- Advertising Strategy
- SEO Strategy Development
- Web Analytics Tracking
- Keyword Optimization
- Pixel
- Channel Growth Tracking
- Ad Development
- Paid Advertising Coordination
Certification
Google Analytics 2020 / Google Academy
Timeline
Email & Digital Marketing Specialist
Internet Alchemy Inc
05.2021 - Current
Digital Marketing Specialist
Toppers Pizza Franchise Inc
01.2019 - 04.2021
Digital Marketing Coordinator
Value Mobile Inc.
05.2017 - 12.2018
BUSINESS MARKETING -
Georgian College
Google Analytics 2020 / Google Academy
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