Yi Liu
Langley,BC
Overview
10
10
years of professional experience
Work history
Marketing Research Specialist
Celartem, Inc.
Portland, US
11.2014 - 05.2018
- Provides options on the structure of license agreement between the US and China by working with the lawyer of our Sister company in China.
- Documents all past and future activities and partner information to ensure proper follow up.
- Organizes meeting schedule with potential partners in China by working with counterpart in China.
- Assists A/R Manager to collect A/R from partners in China.
- Analyzes the financials of our sister company in China monthly.
Overseas business supervisor
Beijing Bosichen International Education & Consulting Co. Ltd
Beijing, China
06.2018 - 07.2019
- UK education business planning and development
- UK education marketing management
- Signing customer contracts.
- UK education project process management (School Application, Visa Application, Overseas Services, etc)
- Resource construction and maintenance
- Department management and team building
Asia Marketing & Sales Director, VP
Alps Hightech Limited
London, UK
08.2019 - 09.2020
- Develop and implement the marketing plan for Mainland China and other markets in Asia.
- Manage and close large project deals in Mainland China.
- Build the competencies and sales skills of the sales-force and build strong marketing & sales teams, dedicated to selling.
- Retain high-level relationships with the relevant authorities and organizations to further the company's interests in China.
- Proactively manage key customer accounts to maximize potential revenue and secure future sales opportunities.
- Manage the distributor channel to ensure that the Company's products and services are prioritized for sales opportunities.
- Drive sales growth through marketing activities such as exhibitions and customer and distributor seminars.
- Deliver consistently accurate forecasting information and market analysis to allow production teams to plan accordingly.
Overseas Business Supervisor
Beijing Bosichen International Education & Consulting Co. Ltd
Beijing, China
10.2020 - 01.2021
- UK education business planning and development
- UK education marketing management
- Signing customer contracts
- UK education project process management (School Application, Visa Application, Overseas Services, etc)
- Resource construction and maintenance
- Department management and team building
Marketing Specialist
Star Education Technology Inc.
Burnaby, BC
07.2021 - 01.2023
- Maximised brand awareness through targeted marketing strategies.
- Developed and executed sales promotions, increasing revenue through targeted campaigns.
- Organised marketing plans and programmes to best support business growth and development.
- Implemented strategies to engage existing customers and attract new customers, increasing CSC/CFA training engagement by 130% over 2 weeks.
- Built public relations strategies for broadened advertising scope.
- Developed marketing plans to support department strategies.
- Advised clients on optimum mix of products and distribution channels for greatest success.
- Managed multi-channel advertising campaigns to support sales objectives.
Meat - Superviscor
Costco Wholesale
Port Coquitlam, British Columbia
07.2022 - Current
- Conducted performance appraisals with employees for career development discussions.
- Monitored employee attendance records for maintaining discipline within the team.
- Managed daily operations to increase productivity.
- Ensured smooth operations with regular maintenance checks.
- Resolved customer complaints promptly, resulted in increased customer satisfaction rates.
- Identified potential risks and mitigated them through proactive measures.
- Encouraged open dialogue amongst team members, promoted an inclusive work environment.
- Oversaw inventory management to avoid any shortage or excess stock issues.
- Implemented company policies effectively, maintained high standards of service delivery.
- Promoted a safe work environment by enforcing strict adherence to safety regulations.
- Worked closely with management to manage staff levels and allocate resources for production plans.
Education
College Diploma - Bank Accounting
Beijing City University
Beijing2011
Master of Science - International Commerce and Policy, Master Degree
Valparaiso University
Valparaiso, IN U.S.2014
Skills
- Language: Mandarin (Native Speaker), English (Business Fluent)
- Costco food safety certification
- Programming & Software: Microsoft Excel, Microsoft PowerPoint, Photoshop, Lightroom, InDesign
- Process implementation
- Sales Process
- School admission process knowledge
Timeline
Meat - Superviscor
Costco Wholesale
07.2022 - Current
Marketing Specialist
Star Education Technology Inc.
07.2021 - 01.2023
Overseas Business Supervisor
Beijing Bosichen International Education & Consulting Co. Ltd
10.2020 - 01.2021
Asia Marketing & Sales Director, VP
Alps Hightech Limited
08.2019 - 09.2020
Overseas business supervisor
Beijing Bosichen International Education & Consulting Co. Ltd
06.2018 - 07.2019
Marketing Research Specialist
Celartem, Inc.
11.2014 - 05.2018
College Diploma - Bank Accounting
Beijing City University
Master of Science - International Commerce and Policy, Master Degree
Valparaiso University
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