Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Hi, I’m
Zulema Madrid
Summary
Overview
7
years of professional experience
Work History
DestinoJet
Director of Sales B2C - Colombia, Perú Y Ecuador
08.2022 - 08.2023
Job overview
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed digital marketing strategy based on research of consumer buying trends and market conditions.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site, SEO and SEM traffic.
- Identified appropriate marketing channels and target customers for campaigns for multimedia content.
- Managed team of sales representatives, providing guidance, coaching and support.
- Established pricing strategies to maintain competitive pricing and maximize profits.
Ideamos Digital
Senior Digital Marketing Specialist
05.2021 - 07.2022
Job overview
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social networks
- Responsible for supporting content such as blogs, promotional materials, and advertisements for social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Designed and implemented social media strategies to align with business goals.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
Incode Labs
Community Manager
08.2016 - 09.2018
Job overview
- Assisted in developing job postings, social media and other external communications.
- Developed engaging communication strategies.
- Researched and developed new campaigns across multiple channels.
- Formed profitable paid search strategies in collaboration with decision-makers.
- Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to key stakeholders.
- Oversaw account activity on search platforms using Google AdWords and Bing ads.
- Determined and supported keyword selection, audience targeting, audience retargeting and remarketing.
- Managed online and mobile acquisition programs with focus on CPA, CPI and CPC.
- Monitored budget and adjusted advertising activities to improve ROI.
- Developed and implemented social media strategy to increase engagement and reach new audiences.
- Wrote press releases and other materials utilizing SEO practices.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
Education
Canada CollegeMontréal, QC
Attestation of Collegial Studies (ACS) from Business Administration And Commerce
University Overview
FASTA UniversityBuenos Aires, Argentina
Bachelor in Marketing from Marketing
02.2024
University Overview
Siglo 21 UniversityBuenos Aires, Argentina
Associate"s Degree in Marketing And Digital Ads from Advertising - Digital Media Management
06.2019
University Overview
Escuela Argentina De Negocios / UniversityBuenos Aires Argentina
Diploma of Specialized Studies in Innovation from Entrepreneurship Management
05.2018
University Overview
- Entrepreneurial Olympics City of Buenos Aires - Final
- Entrepreneur Mother, 2017 from Kualenapp for First place in Tech category
- Santander Univesidades and ASEA, 2017 from Future Women Leadership
Skills
- Critical Thinking
- Planning and Coordination
- CMS and CRM Software Social Guest and Hootsuite,
- Keyword Planner
- Managing Editorial Calendars
- Social Media Planning
- Google Analytics Setup
- Data Analytics
- Knowledgeable in Meta & Google ADS
- Social Media Copywriting
- Skilled in commanding MS Office and Illustrator
Languages
English
Professional Working
Spanish
Native or Bilingual
Portuguese
Elementary
Timeline
Director of Sales B2C - Colombia, Perú Y Ecuador
DestinoJet
08.2022 - 08.2023
Senior Digital Marketing Specialist
Ideamos Digital
05.2021 - 07.2022
Community Manager
Incode Labs
08.2016 - 09.2018
Canada College
Attestation of Collegial Studies (ACS) from Business Administration And Commerce
FASTA University
Bachelor in Marketing from Marketing
Siglo 21 University
Associate"s Degree in Marketing And Digital Ads from Advertising - Digital Media Management
Escuela Argentina De Negocios / University
Diploma of Specialized Studies in Innovation from Entrepreneurship Management
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