Zoya Lieberman, CTP
Financial Technology & Banking Professional | Keynote Speaker
Oak Park,CA
Summary
Accomplished financial and treasury professional with over two decades of experience in business and commercial banking. Demonstrated ability to align business objectives with digital innovation, creating scalable solutions in payments, liquidity, merchant services, trade, and treasury management. Skilled at converting intricate operational and market obstacles into practical, technology-driven strategies. Engaged leader within the financial services sector and sought-after speaker at industry events.
Overview
14
14
years of professional experience
4
4
Languages
Work History
Industry Advisor, Banking & Capital Markets
Endava
, Global
10.2021 - Current
- Leads modernization and scale initiatives across the payments ecosystem for a global financial service provider .
- Led Global Technology & Strategy Transformation for a cross border payments financial service provider. Orchestrated global discovery and alignment workshops.
- Serves on client advisory councils and industry forums.
- Directed Zelle Technology Readiness and Transition Model assessment.
- Led reat time payments transition from a direct vendor integration to a re-seller model.
- New Market Assessment and GTM Strategy Execution: Conducted stakeholder interviews and strategic workshops
Senior Director, B2B Partnerships
FIS
01.2021 - 06.2021
- Drove payments strategy and product positioning.
- Led client advisory groups and contributed to the embedded finance strategy.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
- Planned and integrated project and program schedules.
- Met with department supervisors and provided staff support to attain organizational goals.
VP, Commercial Banking Strategy
Informa Financial Intelligence
01.2018 - 01.2021
- Led payments and market strategy for commercial banking segments.
- Published white papers, and contributed to executive thought leadership.
- Functioned as a conduit between marketing, sales, and technology teams.
- Identified opportunities to improve business process flows and productivity.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity.
Director, Commercial Banking
Informa Research Services
01.2012 - 01.2018
- Delivered competitive intelligence using proprietary datasets.
- Provided insight during industry disruptions and pricing events.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Implemented an innovative solution and provided recommendations to clients.
Education
Leadership Certificate - Leadership & Strategy
Yale University Executive Education
07-2025
MBA - Strategy & Ethics
Graziadio School of Business, Pepperdine University
Los Angeles, United States01-2006
Certified Treasury Professional -
Association For Financial Professionals
Bethesda, MD01-2000
Bachelor of Science - Business Administration
University of Southern California
Los Angeles, CA01-1998
Bachelor of Arts - Russian Language
University of Southern California
Los Angeles, United States05-1998
Skills
- Treasury management solutions expertise
- In depth understanding of digital payment systems
- Product development and workflow
- Strategic communication skills
- Efficiency enhancement
- Experienced in leveraging data for informed decisions
- Market trend analysis
- Clear and concise speaking skills
- Effective verbal communication
- Competitive landscape evaluation
- Strong relationship management
- Market competitor analysis
Affiliations
- Co-President & Board Member, Southern California AFP
- Keynote Speaker: Money 20/20 | Association for Financial Professionals | Women in Payments
- Co-Founder, Dead Bankers Society Debate Club
Timeline
Industry Advisor, Banking & Capital Markets
Endava
10.2021 - Current
Senior Director, B2B Partnerships
FIS
01.2021 - 06.2021
VP, Commercial Banking Strategy
Informa Financial Intelligence
01.2018 - 01.2021
Director, Commercial Banking
Informa Research Services
01.2012 - 01.2018
Leadership Certificate - Leadership & Strategy
Yale University Executive Education
MBA - Strategy & Ethics
Graziadio School of Business, Pepperdine University
Certified Treasury Professional -
Association For Financial Professionals
Bachelor of Science - Business Administration
University of Southern California
Bachelor of Arts - Russian Language
University of Southern California
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