Summary
Overview
Work History
Education
Skills
Career Highlights
Community Organization And Leadership
Professional Development
Languages
Timeline
Generic

Zoya Islam

Toronto,Canada

Summary

Dedicated Marketing and Communications Consultant offering [Number] years of comprehensive experience providing strategic and practical advice to boost company's communications and marketing efforts. Skillful in conducting market research to identify trends and generating business through referrals and advertisements. Recognized for creating and managing over [Number] successful marketing campaigns in [Industry]. Committed to achieving business results by providing strategic marketing and employee communications support.

Overview

11
11
years of professional experience

Work History

Marketing and Communications Consultant

Freelance
06.2020 - Current
  • Provides marketing and communications support to clients (both individuals and organizations) in the areas of brand amplification, media relations, advocacy communications, digital marketing and communications strategy, copywriting, and more

Manager, Communications

Samuel Family Foundation
04.2022 - 02.2024
  • Developed an annual communications budget and integrated and comprehensive communications strategy
  • Oversaw the development of a website and social media channels
  • Managed media relations: created and distributes press releases to news wire via Cision; established and managed Muck Rack media database; developed and delivered pitches to secure media coverage
  • Personally supported the President & Chair of the Board with their personal communications needs, including their book launch and PR for the book publicity tour

Interim Manager, Communications (Contract)

Samuel Centre for Social Connectedness
07.2023 - 01.2024
  • Developed strategic communications plans, creative briefs, web and social media content, and other communications materials
  • Managed the communications for a three-day global symposium attended by 158 participants from 75 partner organizations across 10 countries

Social Media and Digital Marketing Specialist (Contract)

Faculty of Science, Toronto Metropolitan University
05.2021 - 04.2022
  • Developed and implemented the faculty’s annual digital marketing strategy to increase engagement to diverse stakeholders including students, alumni, faculty, and donors
  • Planned and executed digital marketing campaigns (both paid and organic) to enhance brand awareness and engage diverse faculty stakeholders
  • Managed digital marketing channels including social media, podcast, and e-newsletter
  • Organized, hosted, and livestreamed virtual events

Digital Communications and Philanthropy Officer

Women’s College Hospital Foundation
11.2018 - 05.2021
  • Developed and implemented the organization’s annual digital communications strategy and created and executed digital campaign strategies to broaden reach, amplify the organization’s voice, enhance its brand reputation, and increase online giving
  • Maintained the team’s editorial and e-communications calendars; managed, built, and created content for articles, press releases, newsletters, e-blasts, social media (both paid and organic), and more; regularly updated the website and created donation pages and microsites using HTML/CSS
  • Oversaw the redevelopment of the organization’s website and online giving platforms
  • Oversaw a substantial increase to digital engagement and online giving by creating data-tracking mechanisms, improving SEO and SEM, and more

Writer and Communications Coordinator

Ernestine’s Women’s Shelter
02.2017 - 11.2018
  • Developed and implemented an integrated strategic social media communications strategy with the goal of expanding organizational strengths and capacity through community engagement, fundraising, volunteer and donor recruitment, and social awareness-building
  • Managed media relations (both proactive and reactive); prepared media briefs and served as a spokesperson for the organization
  • Produced various community outreach materials to improve the public's understanding of complex social issues; Created various digital and print communication materials including: annual reports; grant applications; newsletters; brochures; reports; e-newsletters; direct mail appeals; web and social media content; events materials and speeches; and more
  • Participated in outreach and public engagement activities and liaises with diverse stakeholders including donors, clients, public, volunteers, counsellors, and consultants
  • Worked in a 3-person team environment to plan, organize, and execute organization's annual fundraising gala that is attended by over 500 guests and generates over $200,000

Public Engagement Assistant (Contract)

Holland Bloorview Kids Rehabilitation Hospital Foundation
10.2016 - 12.2016
  • Prepared information briefs and an editorial calendar for the communications team
  • Conducted various research projects to assist with achieving team’s goals
  • Responsible for updating website content and managing social media platforms

Teaching Assistant (Contract)

Queen’s University
09.2014 - 12.2016
  • Facilitated weekly tutorial groups to undergraduate students enrolled in gender studies courses
  • Prepared diverse and educational lesson plans and marked assignments for 50 students each week

Research Assistant (Contract)

Queen’s University
03.2016 - 04.2016
  • Responsible for collecting and synthesizing data in order to create an annotated bibliography of applicable research materials for a project involving ethnographic research in LGBTQ+ communities

Policy Researcher (Contract)

YWCA Toronto
12.2014 - 02.2015
  • Researched relevant policy developments and publications
  • Compiled, analyzed, and organized policy recommendations into a matrix document of public policy groups, foundations, community organizations, and government organizations doing public policy work in areas consistent with YWCA Toronto's programming and mission

Student Placement, Programs (Contract)

Canadian Women’s Foundation
05.2014 - 08.2014
  • Conducted various research projects and created briefing reports
  • Reviewed grant applications and contributed to the development of girls' programs
  • Assisted with research and coordination of grantee meetings and skills institutes

Intern, Marketing and Communications

Canadian Women’s Foundation
07.2013 - 11.2013
  • Assisted on projects with the goal of raising awareness of women's issues in Canada, including the creation of fact sheets, public service announcements, and features in SHE magazine
  • Assisted with communications projects and conducted philanthropic and programmatic research

Intern

BRAC, Institute of Educational Development
11.2012 - 03.2013
  • Contributed to the development of curriculum for BRAC's secondary schools as a gender and accessibility consultant
  • Researched education initiatives and curriculum plans and integrated gender mainstreaming into textbooks
  • Created recommendations for a five-year gender strategy plan for the organization
  • Conducted a presentation to management and colleagues on research methods to avoid bias in research

Education

Master of Arts - Gender Studies

Queen’s University
01.2017

Bachelor of Arts Honours - Gender Studies

Queen’s University
01.2012

Skills

  • Press Release Writing
  • Fundraising Campaigns
  • Speech Writing
  • Crisis Communications

Career Highlights

  • Zoya
  • is a rock star!!!
  • Linkedin.com/in/zoyaislam

Community Organization And Leadership

  • 2019, 2021, Vice-Chair and Member, Board of Directors, AfterMeToo (Toronto, Ontario), Oversaw the management of organization’s human resources and finances and participated in the review and approval of the annual budget Led the development of the organization’s fundraising and marketing strategy Helped to establish, review and monitor operational policies
  • 2018 & 2022, Campaign Volunteer, Ontario Provincial Election (Toronto, Ontario), Created social media strategy for campaign and led team of volunteers Assisted with telephone and door-to-door canvassing Participated in campaign strategy planning sessions
  • 2016 – 2017, Event Organizer, Take Action F.A.S.T. (Toronto, Ontario), Helped organize and promote a two-day event to celebrate and honour Bangladeshi garment workers, as well as raise consumer awareness of the labour exploitation within the Bangladeshi garment industry
  • 2014, Research and Event Volunteer, Outburst! Barbra Schlifer Commemorative Clinic (Toronto, Ontario), Assisted with the creation of research reports on the topic of discourses surrounding violence against women and how they impact immigration and service-provision Volunteered at events; assisted with event set-up, registration, and event take-down
  • 2015 – 2016, Content Curator and Accessibility Manager, Guerrilla Feminism (Toronto, Ontario), Curated content and moderated social media pages aligned with the mission to create a dialogue among various, diverse communities about issues surrounding gender, race, sexuality, class and general prejudice, while creating an accountable space online for marginalized peoples Raised social media profile and increased the level of engagement with online community by 200%
  • 2014, Campaign Volunteer, Toronto Mayoral Election (Toronto, Ontario), Assisted in the planning of Candidate’s canvassing activities and coordinated logistics Acted as point-person in campaign events, such as volunteer meetings and press conferences Canvassed various wards of the city with Candidate to raise awareness of campaign and platform

Professional Development

  • 2020, Social Media Marketing, Camp Tech
  • 2020, Introduction to Facebook Advertising, Camp Tech
  • 2019, Introduction to InDesign, Camp Tech
  • 2019, Search Engine Marketing with Google Ads, Camp Tech
  • 2019, Introduction to Google Analytics, Camp Tech
  • 2018, Social Media Marketing, Brainstation
  • 2018, Search Engine Marketing, Brainstation
  • 2017, Photoshop for Beginners, Canada Learning Code
  • 2017, Introduction to HTML and CSS, Canada Learning Code
  • 2017, Media Training and Coaching, McGee & Associates
  • 2023, Lobbying 201, Sustainability Network
  • 2022, Campaign School, Equal Voice
  • 2021, Advocacy and Government Relations, The Chang School at Toronto Metropolitan University
  • 2020, Digital Campaigning, Progress Toronto
  • 2020, How to Speak at a Government Committee, Progress Toronto
  • 2019, Public Management, York University
  • 2019, Fellowship: Diversity and Inclusion in Philanthropy, Association of Fundraising Professionals (AFP)
  • 2019, Fundamentals of Fundraising, Association of Fundraising Professionals (AFP)
  • 2018, Grant Writing Workshop, Capacity Wise
  • 2018, Defusing Anger, Resistance, and Hostility, Canadian Training Institute
  • 2018, Harm Reduction 101, Toronto Public Health
  • 2017, Anti-Racism and Anti-Oppression, Adobe Consulting
  • 2012, Certificate: Sexual and Gender Diversity, Queen’s University

Languages

English
Native or Bilingual

Timeline

Interim Manager, Communications (Contract)

Samuel Centre for Social Connectedness
07.2023 - 01.2024

Manager, Communications

Samuel Family Foundation
04.2022 - 02.2024

Social Media and Digital Marketing Specialist (Contract)

Faculty of Science, Toronto Metropolitan University
05.2021 - 04.2022

Marketing and Communications Consultant

Freelance
06.2020 - Current

Digital Communications and Philanthropy Officer

Women’s College Hospital Foundation
11.2018 - 05.2021

Writer and Communications Coordinator

Ernestine’s Women’s Shelter
02.2017 - 11.2018

Public Engagement Assistant (Contract)

Holland Bloorview Kids Rehabilitation Hospital Foundation
10.2016 - 12.2016

Research Assistant (Contract)

Queen’s University
03.2016 - 04.2016

Policy Researcher (Contract)

YWCA Toronto
12.2014 - 02.2015

Teaching Assistant (Contract)

Queen’s University
09.2014 - 12.2016

Student Placement, Programs (Contract)

Canadian Women’s Foundation
05.2014 - 08.2014

Intern, Marketing and Communications

Canadian Women’s Foundation
07.2013 - 11.2013

Intern

BRAC, Institute of Educational Development
11.2012 - 03.2013

Master of Arts - Gender Studies

Queen’s University

Bachelor of Arts Honours - Gender Studies

Queen’s University
Zoya Islam