Zoe Garcia

Victoria,BC

Summary

Go-getter candidate, adept at aligning cross-departmental objectives to facilitate high-quality, on-time productions. Expert at planning and coordinating events, programs and non profit initiatives. Collaborative and committed to nurturing relationships with stakeholders, media and clients. Excellent communication skills with comprehensive understanding of public relations. Creative and innovative problem-solver.

Overview

years of professional experience

Work History

Media Manager & Retreat Coordinator

Deja Well

08.2024 - Current

Coordinate quarterly women's wellness retreats with venue, guests, sponsorships, audio equipment supplier and catering companies.
Provide expert guidance on best practices for social media management, optimizing organic reach and engagement rates.
Work closely with founders to align marketing objectives with revenue goals.
Support upcoming projects and promote new product launches.
Collaborate with creative team to produce engaging content tailored to target demographics.
Maintain strong relationships with industry partners, fostering collaboration and sponsorship opportunities.

Marketing Guest Services

Shape Properties

10.2021 - Current

Foster and maintain strategic relationships with 60+ tenants, stakeholders, and community partners, serving as liaison to coordinate promotions and resolve issues.
Lead 10–15 annual cross-functional projects, including seasonal activations, community events, nonprofit initiatives, and branded experiences, generating increase in foot traffic year over year.
Partner with internal teams to execute multi-channel marketing campaigns
Oversee guest services operations, including hiring, onboarding, and training of a 10-20 person team, continuously developing and and improving guest experience.
Cultivate partnerships with local businesses and organizations, securing sponsorships and donations to support community-driven initiatives and charitable events.
Manage operating and event budgets with precision, achieving cost savings through various streamlined planning processes.
Pursue ongoing professional development and applying best practices to improve program outcomes.
Collaborate across all property departments to ensure smooth day-to-day operations, contributing to operational efficiency.

Assistant General Manager

Browns Restaurant Group

11.2018 - 10.2021

Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Promoted and inspired a positive culture of creativity, innovation and collaboration.
Upheld the Browns Restaurant Group strong commitment to quality in service.
Optimized scheduling practices to ensure appropriate coverage during peak hours while minimizing labor costs.
Managed highly confidential and sensitive issues; human resources, payroll and benefits.
Lead departmental engagements through workshops and team bonding events resulting in the lowest employee turnover rates in the company, Canada wide.
Anticipated and analyzed issues affecting key performance targets for internal services and client groups such as Browns Restaurant Group and independent service and operation auditors.
Collaborated with the General Manager on marketing initiatives and community involvement.
Browns Restaurant Group - Auditor General’s Award 2021.
Browns Restaurant Group - Franchise of the Year 2019.
Browns Restaurant Group - Top 5 for sales in Canada out of 85 restaurants

Education

The Great Canadian Training & Consulting Company

01-2024

Some College (No Degree) - Business Administration

Camosun College

Victoria

01-2018

High School Diploma -

Victoria High School