Zoé Realffe Dagenais

• Distinguished skilled leadership and project management capabilities, proven track record of envisioning, implementing, and assessing holistic marketing campaigns. By delivering impactful assets and communication to stakeholders across a spectrum of solutions and products, revenue objectives are consistently achieved.
• As the lead event owner of the annual Property Estimating hosted event Elevate, I adeptly manage budgets exceeding $1 million with precision and diligence. This comprehensive management involves meticulous allocation and resource optimization across various facets of the event. I ensure that every element, from venue selection and logistics coordination to speaker arrangements and attendee experiences, aligns seamlessly to deliver a remarkable event. Notably, efforts translated into tangible outcomes, as Elevate generated over $20 million in revenue for the PES business unit .

• Drove go-to-market strategies Verisk's Property Estimating Solutions products such as Xactimate, XactAnalysis, XactContents, and more. Worked in close partnership with product and sales teams to develop messaging and content that drives product revenue growth and produced a range of collateral, including brochures, whitepapers, web pages, and tools for sales enablement.
• Oversaw annual project management of annual Pricing and Claims Property Report, covering the United States, Canada, and United Kingdom, which is downloaded annually by over 5000+ consumers of insurance claims information.

Oversaw entirety of Canadian marketing efforts , encompassing both French and English initiatives. Responsibilities included translation of marketing assets, development of monthly newsletters, promotion emails for training, execution of advertising campaigns, and management of industry events for local events in Montreal, Quebec City and Toronto.