Zinet Mustafovski
Kitchener,ON
Summary
Detailed professional with writing and marketing experience in both internal and external communications. Communicative and motivated individual well-versed in conducting creative, proactive media outreach and pitch ideas. Recognized as strong team player with background in copywriting and editing.
Overview
4
4
years of professional experience
Work History
Communications Coordinator
EMD Serono
10.2019 - 07.2022
- Generated clear, concise and original verbiage for written communications.
- Successfully executed communications strategies to support company objectives, improve employee engagement and increase corporate reputation.
- Soley responsible for employee intranet and driving continuous improvement focusing on user experience, platform management, training and support.
- Developed strong relationships with company stakeholders both internally and externally.
- Promoted company initiatives to influence buy-in behaviour.
- Followed all policies and regulations related to communications within the pharma industry.
- Maintained message consistency across channels to fully support short- and long-term communications goals.
Marketing and Communications Associate
Chiz Communications
09.2018 - 10.2019
- Created marketing and communications materials including decks used for retail and B2B sales.
- Prepared press releases for clients.
- Pitched media for coverage; including traditional media & influencers.
- Provided daily media monitoring.
- Traveled internationally to support client projects.
- Drove content marketing campaign and editorial calendar to deliver high-quality content and optimize performance.
- Networked with industry experts and potential clients to drive brand awareness and promote unique position in marketplace.
Account Coordinator
Energi PR
2018 - 2019
- Updated internal databases with account information to maintain concise, clear records.
- Drafted, edited and distributed communications materials and decks.
- Created and distributed media kits to industry influencers and key media.
- Monitored daily for stories in the media concerning clients and industry trends.
- Publicized press releases.
- Facilitated weekly status reports, project documentation and client billing.
Public Relations Intern
Elevator Communications
01.2018 - 04.2018
- Head of pro-bono client Creative Works Studio.
- Maintained and updated media contact lists and databases for ease of access.
- Tracked and reported on success of campaigns and public relations efforts.
- Planned and executed media press kits.
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Created and maintained media lists, social media calendars and event listings.
- Increased awareness of company services and products with implementation of PR strategies.
Education
Bachelor’s Degree - Communications And Media
University of Guelph-Humber
2021
Diploma - Communications And Media
University of Guelph-Humber
2021
Advanced Diploma - Public Relations
Humber College Institute of Technology And Advanced Learning
2018
Skills
- Microsoft 365
- CisionPoint, MRP, Upfluence
- SharePoint
- Communications Strategies
- Stakeholder Communications
- Internal Communications
Timeline
Communications Coordinator
EMD Serono
10.2019 - 07.2022
Marketing and Communications Associate
Chiz Communications
09.2018 - 10.2019
Public Relations Intern
Elevator Communications
01.2018 - 04.2018
Account Coordinator
Energi PR
2018 - 2019
Bachelor’s Degree - Communications And Media
University of Guelph-Humber
Diploma - Communications And Media
University of Guelph-Humber
Advanced Diploma - Public Relations
Humber College Institute of Technology And Advanced Learning
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