Zineb Massif
Montréal,Canada
Summary
I am a digital marketing professional with over 13 years of international experience across Canada, France, and Morocco, specializing in project management and digital strategy. I have extensive expertise in leveraging Google tools such as Google Ads, Google Analytics, and Google Data Studio to optimize campaigns and maximize ROI. In 2023, I achieved over $9 million in revenue within my assigned territory, reflecting my strong results orientation. As a data-driven specialist, I develop strategies to anticipate trends, tailor solutions, and meet ambitious growth objectives, including a +25% increase in revenue in 2024. Passionate about digital marketing and customer satisfaction, I develop customized digital solutions to support clients' digital transformation and meet their specific goals.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Digital Marketing Consultant
Freelance
09.2018 - Current
- Establishing marketing plan based on the client goals in short, medium and long term
- Monitoring the proposed strategy for effective implementation or adapting it if necessary
- Auditing existing campaigns and proposing solution for better performance
Digital Account Executive
Quebecor
05.2023 - 05.2024
- Developed and managed a diversified client portfolio, including Omnicom Media Group, Adviso, Elmire, and direct clients to maximize digital revenues (+25% in 2024 vs
- 2023)
- Created innovative and tailored digital strategies to meet advertisers' specific needs
- Designed personalized presentations and sales proposals to meet client objectives
- Led and managed meetings with agencies and direct clients
- Conducted regular check-ins with clients (digital QBR, office hours, client lunches)
- Participated in volume agreement negotiations with key agencies and direct clients to optimize partnership conditions
- Utilized data analysis to optimize performance and adjust strategies to ensure maximum ROI
Digital Strategy Consultant
Vortex Solutions
12.2023 - 04.2023
- Developed and implemented business acquisition and growth strategies to increase revenue and client base
- Utilized data analysis to propose effective digital solutions tailored to client needs
- Defined overall marketing strategy to achieve company objectives
- Created customized media plans for clients based on their needs and budgets
- Conducted client meetings at the agency to present proposed marketing solutions and address questions
- Ensured follow-up and client loyalty through personalized service and responsiveness to requests and concerns
Senior Digital Account Executive
Cyber Publicity
01.2021 - 04.2022
- Identified concrete business opportunities in the web marketing field
- Prospected B2B clients in Quebec, France, and Morocco
- Organized client meetings and presented digital marketing value propositions aligned with marketing goals and KPIs
- Analyzed digital advertising campaigns to identify areas for improvement
- Conducted follow-ups with clients and proposed new business opportunities
- Managed a client portfolio (85 clients across various sectors) to maximize digital growth through Google advertising strategies
- Collaborated with internal and external teams
- Ensured client retention and satisfaction
Digital Account Manager
Intelcia Group
01.2018 - 07.2020
- Prospected potential B2B clients: Morocco, Canada, France
- Managed client portfolios (SMEs, SMBs, and large accounts)
- Marketed digital products: SEO, website creation and redesign, Google Ads, and social networks (Facebook, Instagram, LinkedIn)
- Negotiated e-marketing plans and budgets for various advertising campaigns
- Implemented 360 digital marketing strategy
- Created, developed, optimized, and tracked Google Ads campaigns (Search Network, Display, YouTube), including Remarketing
- Produced regular performance reports with optimization recommendations
- Monitored new products and participated in regular Google training
- Organized and coordinated client meetings
- Ensured client satisfaction, loyalty, and retention
- Managed payment recovery and follow-up
Project Manager
Intelcia Group
01.2011 - 12.2017
- Company Overview: Solutions 30
- Simultaneously managed multiple telecommunications projects in France, ensuring timelines, budgets, and quality standards were met
- Planned field technician operations, ensuring resource availability and client satisfaction
- Analyzed data to propose innovative solutions to improve account profitability
- Coordinated teams to maximize productivity and job satisfaction
- Organized project schedules to ensure efficient project management while meeting deadlines
- Solutions 30
Education
Professional Bachelor’s Degree - Application Design and Development Engineering
University Hassan 1er
Morocco06.2011
Specialized Technician Diploma - Computer Development
Specialized Institute of Management and Computer Science (ISGI)
Morocco06.2009
Skills
- Definition of digital marketing strategies
- Project management
- Data analysis
- Client relationship management
- Business development
- Human and relational skills
- Strong collaboration and cross-functional teamwork skills
- Proficient in data analysis and performance metrics analysis
- Recognized leadership and organizational skills
- Flexible and solution-oriented approach to strategic planning and execution
- Expertise in managing digital campaigns (SEM, SMM)
- Experience in conducting website audits
- Enhancing user experience (UX)
- Search engine optimization (SEO)
- Customer engagement strategies
- Sales Planning
- Interpersonal Communication
Certification
- Google Ads Search
- Google Ads Display
- Google Ads Video
- Google Analytics
- Google Ads Measurement
- Cisco CCNA Certification
Languages
- French, Native/Bilingual
- English, Intermediate level
- Arabic, Native/Bilingual
Key Clients
Metro, Super C, Jean Coutu, Adonis, St-Hubert, McDonald's, Producteurs de lait du Québec, Banque Nationale, Beneva, Intact Assurance, Belairdirect, Banque Laurentienne, Desjardins, Air Transat, Via Rail Canada, Cogeco, Radio Canada, Canadian Tire, Du Proprio, Sports Experts, Cascades
Timeline
Digital Strategy Consultant
Vortex Solutions
12.2023 - 04.2023
Digital Account Executive
Quebecor
05.2023 - 05.2024
Senior Digital Account Executive
Cyber Publicity
01.2021 - 04.2022
Digital Marketing Consultant
Freelance
09.2018 - Current
Digital Account Manager
Intelcia Group
01.2018 - 07.2020
Project Manager
Intelcia Group
01.2011 - 12.2017
Professional Bachelor’s Degree - Application Design and Development Engineering
University Hassan 1er
Specialized Technician Diploma - Computer Development
Specialized Institute of Management and Computer Science (ISGI)
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