ZHOUYUAN WEI
JINAN,SHANDONG
Summary
Experienced marketing and content specialist with strong bilingual skills in Simplified Chinese and English. Skilled in creating and executing marketing strategies, managing social media, and producing engaging content for diverse audiences. Known for excellent customer service, project management, and problem-solving abilities. Proven track record in enhancing brand visibility and client satisfaction.
Overview
6
6
years of professional experience
Work History
Freelance Marketing and Content Specialist
N/A
08.2022 - Current
- Collaborated with a US client at the Canton Fair, facilitating in-depth discussions about products, factories, and potential business opportunities.
- Engaged in detailed conversations regarding product specifications, factory capabilities, and quality standards, ensuring client requirements were clearly communicated and met.
- Provided comprehensive content planning services for luxury hotels, crafting tailored promotional materials to enhance brand visibility and attract high-end clientele.
- Used bilingual skills to help the US client and Chinese manufacturers communicate effectively.
- Developed and executed strategic marketing campaigns, leveraging insights from the fair to create impactful advertising content for both domestic and international markets.
Marketing Communications Specialist
Renaissance & Courtyard By Marriott Shenzhen Bay
CHINA
09.2020 - 06.2021
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed and maintained the hotel’s WeChat, video accounts, Weibo, and RED, writing and publishing promotional content tailored to the Chinese market.
- Created marketing materials for both Chinese social media and international websites, effectively reaching diverse audiences.
- Collaborated on deciding marketing campaigns, leveraging insights to determine which campaigns would resonate best with target audiences.
- Focused on customer interaction, understanding what customers wanted to see, responding to feedback, and improving satisfaction and loyalty.
- Sold dining and room packages on official and third-party platforms, achieving significant sales through strategic marketing efforts.
Designer
JUST EAT IT LTD. (UK)
09.2019 - 06.2020
- Collaborated directly with company leaders in the UK to develop and execute marketing strategies.
- Managed all communications and project coordination in Chinese, ensuring accuracy and cultural relevance.
- Produced 99% of work materials in English, demonstrating strong bilingual proficiency.
- Leveraged my native Chinese language skills to work effectively with native English-speaking colleagues.
- Commended by the Director for my excellent English skills and ability to facilitate seamless communication between Chinese and English teams.
Front Desk Intern
The Ritz-Carlton Shanghai, Jing’An
07.2018 - 01.2019
- Greeted and assisted thousands of international and domestic clients, effectively understanding and addressing their diverse needs using both Chinese and English.
- Utilized bilingual communication skills to build strong customer relationships, understanding guest preferences and providing personalized services.
- Successfully assisted clients with various requests, enhancing overall customer satisfaction.
- Recognized with the "Outstanding Service Star" award for exceptional service and ability to communicate effectively with guests from all over the world.
Education
BBA - Hospitality Management
Guilin University of Technology
GUILIN, CHINA06.2020
Skills
- Fluent in Simplified Chinese and proficient in English (written and spoken)
- Strong analytical skills with experience in keyword analysis and user intent evaluation
- Proficient in using online search engines for research and data validation
- Familiarity with modern popular culture and digital trends
- Reliable computer system and internet connection for remote work
- Adherence to confidentiality agreements and service level agreements
- Creative design, advanced photography, and professional video editing
- Excellent customer service skills, adept at understanding and addressing client needs
- Strong team collaboration and problem-solving abilities
Languages
Chinese (Mandarin)
Native or Bilingual
English
Full Professional
Timeline
Freelance Marketing and Content Specialist
N/A
08.2022 - Current
Marketing Communications Specialist
Renaissance & Courtyard By Marriott Shenzhen Bay
09.2020 - 06.2021
Designer
JUST EAT IT LTD. (UK)
09.2019 - 06.2020
Front Desk Intern
The Ritz-Carlton Shanghai, Jing’An
07.2018 - 01.2019
BBA - Hospitality Management
Guilin University of Technology