Summary
Overview
Work History
Education
Timeline
Others
Hi, I’m

Zhongyuan HU

Master Candidate
Shanghai

Summary

Potential Brand/Content Operations Specialist who has planned, developed and executed campaigns and programs across multiple disciplines, and has successfully empowered brands to create 2w+ flow pools. Creative and strategic visionary with excellent leadership and client relationship skills. Continuously enriching knowledge in graphic design, copywriting and project management.

Overview

2
years of professional experience

Work History

Shanghai YUJU Technology Co., Ltd
Shanghai, China

Brand Marketing Manager
11.2022 - 12.2023

Job overview

    Brand Strategy and Execution

    • Formulated and executed the company's brand strategy, elevating market presence through research, analysis, and user insights.
    • Strategic Partnerships

      • Established enduring collaborations with industry leaders, including Fosun Group, Huaihai Group, and Xi'an Culture & Tourism, resulting in 10% business growth.
      • Leadership in Application Conversion

        • Led high-impact teams in developing digital collections, AI art exhibitions, and AIGC video production projects, enhancing the company's prominence in digital art and AI.
        • Innovative "Designomix" AI Platform

          • Pioneered the "Designomix" AI platform, a cornerstone of technological advancement, with endorsement from Tongji University.

Johnson & Johnson (Shanghai) Medical Devices
Shanghai, China

Assistant Manager - Mentor
04.2022 - 11.2022

Job overview

Professional Education Surgical Lead Management

  • Gathered and summarized professional education surgical lead data.
  • Efficiently managed material inventory.
  • Managed over 20 sales calls per day

Operative Training Support

  • Offered primary support for routine operative training initiatives.
  • Oversaw internal coordination and organized/tracked training materials.

Promotional Material Design

  • Designed and created promotional materials, including posters.
  • Ensured alignment of these materials with training programs for effective promotion.

Shanghai Binghong Science & Technology Co.
Shanghai, China

Content Operations Specialist
05.2022 - 09.2022

Job overview

Content Strategy and Management Expert

  • Strategized, produced, and meticulously managed branded content using pyramid principle to ensure exceptional quality and consistent content delivery while optimizing media matrix.

SEO and Target Audience Profiling

  • Conducted in-depth keyword research and precise target audience profiling to enhance search engine rankings, and expanded content exposure through finely-tuned SEO strategies, ultimately contributing to Digital Fun's impact and value.

Innovative Content Partnerships and Strategic Planning

  • Orchestrated and promoted TD community education events within TEA's new media community.
  • Collaborated in meticulous planning of Points of Light Art Week program, proactively establishing partnerships with 20 influential new media content KOLs and esteemed media platforms to drive innovative content cooperation mechanisms.

Community Education Event Management and Social Media Growth

  • Developed and updated tracking spreadsheets using SCRM, encompassing meticulous development of content calendars, in-depth data analysis for effectiveness assessment, and continuous strategy refinement to ensure sustained community growth and profound engagement.

Education

Tongji University
Shanghai,China

Bachelor of Engineering from Media And Communication Design
09.2021 - 2024.06

University Overview

  • Elected to teach Undergraduate Studio 5 course for covering multiple dimensions of innovative cutting-edge educational content instruction such as PFP avatars and NFT in 2022.

City University of Toronto
Toronto, Canada

Exchange Student from Design And Communication
09.2019 - 2020.06

University Overview

  • IP Licensing and Intellectual Property Rights-IP Marscat's licensed clients include famous brands such as Baidu, China Moon Explorer, Peace Hotel, etc.

Jiangnan University
Wuxi,China

Master of Engineering from Fashion Design And Engineering
09.2017 - 2021.06

University Overview

  • Scientific Achievements - Published the academic paper "Preparation of microcapsule of madwort leaf oil and its application in magnetic fabrics".

Timeline

Brand Marketing Manager

Shanghai YUJU Technology Co., Ltd
11.2022 - 12.2023

Content Operations Specialist

Shanghai Binghong Science & Technology Co.
05.2022 - 09.2022

Assistant Manager - Mentor

Johnson & Johnson (Shanghai) Medical Devices
04.2022 - 11.2022

Tongji University

Bachelor of Engineering from Media And Communication Design
09.2021 - 2024.06

City University of Toronto

Exchange Student from Design And Communication
09.2019 - 2020.06

Jiangnan University

Master of Engineering from Fashion Design And Engineering
09.2017 - 2021.06

Others

Swimming and Yoga Enthusiast;

Passionate about reading literature related to education, branding, and psychology, continuously expanding knowledge in these areas.

Zhongyuan HUMaster Candidate