Dynamic marketing professional with over 12 years at FIFO STYLE LTD, excelling in developing impactful strategies and managing teams. Proven problem-solver with a positive attitude, adept at driving sales growth and enhancing brand visibility. Skilled in market analysis and team leadership, ensuring alignment with business objectives.
• Work in women’s clothing fi led for 12 years as a business partner. Good management experiences throughout all of major departments such as designing, manufacturing , purchasing and sales department.
• Developing marketing and promotional strategy and materials for women’s
fashion clothing products, including distributor management, advertising, and
web and sales collateral.
• Organize exhibition and fashion show.
• Ensuring marketing programs align with public relations and other
communication activities.
• In charging of long- and short-term marketing plans, pricing policies and budgets
• Supervising a team of marketing coordinators.
• Determines annual unit and gross-profit plans by implementing marketing strategies; and analyzing trends and results.
• Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; and projecting expected sales volume and profit for
existing and new products.
• Maintains sales volume, product mix, and selling price by keeping current with
supply and demand, changing trends, economic indicators, and competitors.
• Establishes and adjusts selling prices by monitoring costs, competition, and
supply and demand.
• Contributes to team effort by accomplishing related results as needed