Zeynep Elif Soydan
Toronto,Ontario
Summary
Results-driven marketing professional with over 3 years of experience in developing and executing campaigns, analyzing market trends, and creating impactful strategies to boost engagement and brand visibility. Proficient in digital marketing, media planning, content creation, and client relationship management.
Overview
9
9
years of professional experience
Work History
Media Planner
PHDMediaAgency
Toronto, Canada
08.2022 - Current
- Develop, execute, and manage media plans targeting defined audiences, overseeing budgets across channels, and optimizing campaign performance.
- Conduct market research and data analysis to plan and oversee client projects, while managing media trafficking and serving as the main point of contact.
- Handle monthly account billing and budget allocation to ensure accurate client spending distribution.
- Leverage advanced analytics tools to enhance targeting precision, and drive higher conversion rates.
Communications & Marketing Assistant
York University
Toronto, Canada
01.2021 - 05.2022
- Developed and executed marketing strategies for full funnel marketing and supported the event department in organizing webinars and meetings
- Developed engaging and informational marketing and communications content along with organizing and editing promotional and multimedia products
- Provided monthly reports to analyze traffic of engagement to support marketing campaign planning
Corporate Communication Coordinator
Bahcesehir University
Istanbul, Turkey
07.2018 - 08.2018
- Developed and led marketing strategies for global campuses to enhance brand visibility and drive enrollment growth
- Planned and coordinated the university events/graduation ceremony and supervised volunteers for seamless execution
Sales & Marketing Specialist
Anadolu Insurance
Istanbul, Turkey
06.2016 - 12.2017
- Maintained and grew client accounts by aligning marketing efforts with business goals and customer needs
- Built and sustained relationships with stakeholders, brokers, and cross-functional teams
- Delivered sales targets and worked with sales teams to synchronize marketing efforts with business objectives and client requirements
Marketing & Event Coordinator
Senguller Telecommunication
Istanbul, Turkey
10.2015 - 06.2016
- Worked with a cross-functional marketing team to develop strategic campaigns to drive sales targets and delivered weekly engagement reports
- Planned and executed social projects, established budgets, determined timelines for events, and managed operations from staff to committee members
Education
B.Com - Spec. Hons: Commerce Management
York University
Toronto, ONDiploma - International Business
Seneca College
Toronto, ONSkills
- Account Management
- Strategic Marketing Planning
- Social and Digital Media Management
- Marketing Strategy Development
- MS Office applications
- Data Analysis and Reporting
Accomplishments
- Social Media Marketing for Small Business Certificate by LinkedIn
- Social Media Certificate by HubSpot Academy
- Google Ad Search Certificate
- Reconciliation Education Certificate with Deloitte
- Volunteered at York University as a Dean's Ambassador
- President of Head of Social Responsibility and Education Projects in Private Doga Colleges, led several social projects.
- Completed Management and Leadership Certificate course from MBA conferences in Turkey.
References
References available upon request.
Timeline
Media Planner
PHDMediaAgency
08.2022 - Current
Communications & Marketing Assistant
York University
01.2021 - 05.2022
Corporate Communication Coordinator
Bahcesehir University
07.2018 - 08.2018
Sales & Marketing Specialist
Anadolu Insurance
06.2016 - 12.2017
Marketing & Event Coordinator
Senguller Telecommunication
10.2015 - 06.2016
B.Com - Spec. Hons: Commerce Management
York University
Diploma - International Business
Seneca College
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