Summary
Overview
Work History
Education
Skills
Core Marketing Skills
Timeline
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Zeyang Liu

Toronto,ON

Summary

Results-driven marketing professional with a proven track record at SALOMON, enhancing e-commerce performance and customer engagement. Skilled in data analysis and email marketing, I successfully boosted conversion rates and optimized product visibility. Adept at leveraging customer insights to drive impactful strategies, ensuring exceptional brand experiences and service quality.

Overview

2
2
years of professional experience

Work History

Marketing Assistant

SALOMON
Shanghai
06.2021 - 12.2021
  • E-Commerce Optimization: Increased product page add-to-cart rate by 15% through layout and copy improvements
  • Maintained 100% accurate product databases across 3 sales channels
  • Customer Service Coordination: Processed 200+ monthly order inquiries with <30 min response time
  • Reduced fulfillment errors by implementing standardized tracking system

Co-Founder

BITCARD INC
12.2019 - 12.2020
  • Digital Marketing Execution: Achieved 30% conversion rate through targeted social media campaigns
  • Developed customer segmentation model based on purchase history
  • Data Visualization: Created dashboards tracking 12 performance metrics (traffic, conversion, LTV)

Co-Founder

PEKING TOKYO Restaurant
12.2019 - 12.2020
  • Local Marketing Strategies: Designed promotional campaigns increasing weekday traffic by 40%
  • Conducted 200+ customer surveys to guide menu optimization
  • Brand Experience: Developed staff training materials ensuring consistent service quality

Education

Saint Mary's University
Halifax, None

Skills

  • E-Commerce Optimization
  • Customer Data Analysis
  • Email Marketing
  • Performance Tracking

Core Marketing Skills

  • E-Commerce Optimization
  • Customer Data Analysis
  • Email Marketing
  • Cross-Cultural Campaigns
  • Performance Tracking
  • CRM Management

Timeline

Marketing Assistant

SALOMON
06.2021 - 12.2021

Co-Founder

BITCARD INC
12.2019 - 12.2020

Co-Founder

PEKING TOKYO Restaurant
12.2019 - 12.2020

Saint Mary's University

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Zeyang Liu