"Experienced community engagement manager skilled in marketing, branding and events, with a strong background in team leadership and community engagement. Proven track record in driving growth and delivering impactful results across diverse industries. Seeking hybrid roles that blend marketing and content creation to create impactful experiences.
Overview
10
10
years of professional experience
Work History
Manager and Content Creator
SUSO Skate
05.2022 - Current
Managed seasonal pop-up roller rinks and staff across the GTA and Ontario, ensuring smooth operations and exceptional customer service.
Led hiring processes, conducted interviews, and wrote alignment reports and recommendations.
Trained new staff (8 staff per location) before each season and managed scheduling, performance reports, and weekly business feedback.
Coordinated themed events, private parties, and influencer marketing to drive community engagement and brand growth.
Played key role in business decisions, including location openings, brand collaborations and location extensions.
Delivered energetic customer service to guests (ranging between 400-1200 guests per week), provided skating safety tips, and handled challenging customer situations.
Developed and managed customer membership program, fostering close-knit and inclusive rollerskating community bringing diverse groups of people together .
Created and managed social media content for website, LinkedIn, Facebook, and Instagram, significantly growing online presence from 4k to 20k followers in 2 years.
Assisted in logistics and setup for new locations, ensuring all aspects ran smoothly.
Contributed to growing and nurturing of the rollerskating scene in Toronto through innovative initiatives and community-building efforts.
Content Creator/Marketing Specialist
Alphashine Auto Detailing
09.2021 - 06.2022
Strengthened content through proofreading and editing.
Applied my skillset in photography and visual storytelling to provide quality brand image to share with customers and business partners.
Rebuilt website by creating four service packages, determining package pricing, and incorporating data collection forms for improved customer service management.
Designed forms for copywriting and blogging, which were implemented in social media management.
Managed social media platforms (Facebook, Instagram, Website), planning and curating video/photo content, delivering over 50 photos and 4 videos/reels and IG stories monthly.
Created universal brand guide implemented across all platforms and scheduled, planned, and executed all promotional content.
Maintained strong client relationships to enhance customer experience and retention, offering photoshoots, reduced prices, and gift packages.
Initiated influencer marketing campaigns through email, digital, and social media channels.
Collaborated with industry giants like Porsche, Maserati, and Volvo, gaining high-end work experience and understanding dealership partnerships.
Managed location scouting and conducted vehicle photoshoots, planning and executing content creation projects.
Event Manager/Head of Photography
Cairo Runners
09.2014 - 11.2018
.
Managed administrative logistics of events planning, event booking, and event promotions.
Worked as one of team leads alongside a team of 25 people to plan and successfully implement over 100 sports events for more than 80,000 runners from all around Egypt, and 2000 consistent attendees in our weekly and monthly events
Recruited and directed a photography team for the 2016 El-Gouna Marathon, ensuring full media coverage for a 42km race. Coordinated media access for top agencies such as Red Bull, CairoScene, and El-Gouna TV, enhancing event visibility.
Managed the start and finish lines of the 2018 Cairo Marathon, overseeing a 10km segment with a team of 15, creating a memorable experience for over 10,000 runners. The event garnered significant praise and was one of Egypt's most successful sports events.
Community Impact: Played a pivotal role in launching and organizing a unique project that significantly boosted sports participation and community awareness in Egypt, establishing Cairo Runners as a major influence in the local running culture.