Zeravan Aswad
Kitchener,ON
Summary
PROFESSIONAL SUMMARY A dynamic and multilingual professional with an educational background and insightful work ethic with 5+ years of marketing and advertising strategy experience, primarily in strategic planning, and brand development, where who contributed to and managed integrated marketing campaigns that included advertising and media planning, communications, public relations, and rebranding strategies. A dedicated team member who oversaw a $100k marketing campaign budget in total for various companies that led a strong track record of delivering high ROI for clients and exceeded their primary marketing funnel targets, achieving 30% profit for the company.
Overview
17
17
years of professional experience
1
1
year of post-secondary education
1
1
Language
Work History
Project Manager & Director
Les Misérables, University of Duhok – KRG
Duhok, NL
12.2013 - 11.2022
- Led 65 students in executing first international musical play in Iraq based on novel by Victor Hugo in English, including utilizing high-tech equipment and multidisciplinary skills.
CLIENT SERVICE
PATTISON OUTDOOR ADVERTISING
MISSISSAUGA, ON
06.2022 - 10.2022
- Maintained responsibility for analyzing space availability on public transit, spot-specific holds, and contract revisions by using salesforce to advertise Pattison outdoor products in four major markets effectively, increasing sales by 40%
- Performed in-depth reviews and analyses of designated inventory
- Charted successful development and delivery of minimum of 10 weekly client advertising campaigns using specific software
- Aligned objectives and bridged communications with sales account executives and coordinators to analyze and identify optimal markets based on client needs
- Scheduled and coordinated 20+ OOH product installations on transit authority buses, including collaborating with installation crew members
- Identified and capitalized on critical opportunities by maintaining up-to-date knowledge of current and emerging marketing and industry trends.
INITIATIVES Marketing Coordinator
World Partnership Walk
Waterloo, ON
09.2020 - 05.2021
- Collaborated with over 50 volunteers across Canada to collect $3 million for 2020 Fall World Partnership Walk campaign to assist Aga Khan Foundation of Canada's development to eradicate poverty in Africa and Asia
- Member of Marketing, , Grand Film Festival, Kitchener & Waterloo, ON
Grand Reviervs
Sjjs
Kitchener, ON
08.2020 - 02.2021
- Volunteered with team of 10 people to oversee festival's marketing material and selected films that would be screened and established social media and advertising campaigns.
PUBLIC RELATIONS EVENT COORDINATOR
CULVIDEM AB
STOCKHOLM, Sweden
02.2018 - 05.2019
- Led coordinating and executing 5 hiring events and hosted 3 virtual and 2 community events
- Leveraged strong communication skills to effectively negotiate contracts valued at $25K each
- Cultivated and maintained strategic relationships between over 50 clients and 15 companies through community involvement, leading to 35% increase in company registrations
- Improved customer brand recognition by leveraging positive relationships with diverse companies and media stakeholders
- Drove continuous improvement by identifying inefficiencies and recommending innovative solutions.
- Adapted to quickly changing priorities within fast-paced environments.
DIGITAL MEDIA aND MARKETING COORDINATOR
KMS PRODUCTION
Duhok, Iraq
03.2016 - 01.2018
- Developed and executed 10 social media campaigns per month to drive brand building for international firms, including maintaining $25K budget that generated $34K in additional profits for company each quarter
- Monitored and assessed campaign performance and KPIs using Google Analytics, including site visits and click through rates, to ensure optimal campaign performance
- Crafted and executed impactful strategies aimed at target audiences by leveraging SEO knowledge to investigate user trends and marketing opportunities
- Operated weekly reports on campaign progress and compiled monthly reports on all digital marketing activity.
MEDIA & MARKETING ADVISOR
AMERICAN UNIVERSITY DUHOK, KRG
Duhok, NL
09.2014 - 08.2015
- Boosted brand awareness and recognition by developing innovative media strategies and ensuring successful deployment of three TV ad campaigns, which led to increasing student enrollment by 40%.
- Executed strategic campaigns to expand awareness of 300 scholarship opportunities, including coordinating visits with 100 high schools in region
- Created and published engaging Facebook, Twitter, and other social media content by using HubSpot twice per week to attract attention of new and returning students
- Generated over $150K in earned media value and increased website traffic by 30% through successful PR campaigns.
TV PRODUCER & MARKETING PLANNER
WAAR MEDIA
KRG IRAq, IRAq
09.2011 - 09.2014
- Oversaw sale of TV, radio, and print advertising spots and increased buying by 40%
- Communicated vision and challenges of youth in society through radio programs and daily live TV
- Advised clients on digital media buying and strategies to increase client brand recognition, drive customer satisfaction and retention, and enable professional development
- Guided, produced, and marketed live TV shows and radio programs
- Planned and executed marketing campaigns across all media platforms, including digital, print, OOH, and TV.
- Coordinated with producers and on-air talent to create program content, new ideas and segments
- Generated leads through cold calling, networking and social media
Education
Diploma - Advertising & Marketing Communication
Sheridan College, Pilon School of Business
03.2022 - 10.2022
Media Planning - undefined
Bachelor's Degree - Computer science
University of Duhok
Certified Social Marketing and Platform from Hootsuite - undefined
Google: Certified in AdWords, Analytics, Digital Marketing, and E-Commerce Specialist, Social Marketing - undefined
English Language Studies Certificate - undefined
Conestoga College
Communication and Media Studies certification - undefined
Academy
Skills
Marketing Operations - Strategic Advertising - Campaign Managementundefined
Timeline
CLIENT SERVICE
PATTISON OUTDOOR ADVERTISING
06.2022 - 10.2022
Diploma - Advertising & Marketing Communication
Sheridan College, Pilon School of Business
03.2022 - 10.2022
INITIATIVES Marketing Coordinator
World Partnership Walk
09.2020 - 05.2021
Grand Reviervs
Sjjs
08.2020 - 02.2021
PUBLIC RELATIONS EVENT COORDINATOR
CULVIDEM AB
02.2018 - 05.2019
DIGITAL MEDIA aND MARKETING COORDINATOR
KMS PRODUCTION
03.2016 - 01.2018
MEDIA & MARKETING ADVISOR
AMERICAN UNIVERSITY DUHOK, KRG
09.2014 - 08.2015
Project Manager & Director
Les Misérables, University of Duhok – KRG
12.2013 - 11.2022
TV PRODUCER & MARKETING PLANNER
WAAR MEDIA
09.2011 - 09.2014
Media Planning - undefined
Bachelor's Degree - Computer science
University of Duhok
Certified Social Marketing and Platform from Hootsuite - undefined
Google: Certified in AdWords, Analytics, Digital Marketing, and E-Commerce Specialist, Social Marketing - undefined
English Language Studies Certificate - undefined
Conestoga College
Communication and Media Studies certification - undefined
Academy
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