ZENA D. BARANDA
Mississauga,ON
Summary
Media and Public relations professional with substantial experience developing and executing successful PR campaigns. Skilled at creating positive relationships with media, stakeholders and clients.
Over 10 years of combined experience in office management, client coordination, customer service, and administration. Organized and dependable at managing multiple priorities with a positive attitude.
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Proficient in MS Word, MS Excel, MS PowerPoint, Outlook, Access, Publisher, and NetSuite. Knowledgeable in D&H FILOGIX, LSS, TREB/Stratus MLS, Teranet eXpress, QuickBooks, and Bookkeeping
Excellence in expanding clientele/contacts in the Middle East, North Africa, and Asian markets
Overview
23
23
years of professional experience
Work History
Administror
Bond Brand Loyalty Inc.
10.2017 - Current
- Managed Enterprise Technology department's budget for both operational and capital expenses, allocations, forecasting, and financial planning.
- Procurement management of hardware and software and licenses.
- Vendor Management obtaining quotes/pricing for new purchases and negotiating contracts for renewals for software and license.
- Process vendor invoices create purchase order and purchase expense allocations.
- Worked well independently and collaborated in team providing support and guidance.
- Handle ServiceNow ticket requests and escalations, and completed task incidents before specific deadlines.
- Participated in team projects and internal committees, demonstrating ability to work collaboratively and effectively.
- Resolved problems, evaluate solutions, and provided exceptional support to internal stakeholders.
Sales/Administrative Assistant
Toronto Microelectronics Inc
01.2014 - 10.2017
- Provide administrative and clerical support, including scheduling, prioritizing, and coordinating day-to-day work, prepared and processed correspondence, reports, and presentations. Reviewed and implemented office procedures. Monitored daily attendance report and payroll preparations. Recorded new hires, transfers, terminations, maintain human resources files, assist in hiring orientation process. Negotiated contracts with vendors and suppliers for office supplies, equipment and services.
- Attended and resolved customer issues and disputes, updated customer records, maintain filing system; distributing incoming and outgoing communications via mail and electronic media.
- A/R duties such as monitored and collecting customer’s past due accounts, Invoicing, issuing credit memos, applying payments to customers, and bank deposits preparations.
- A/P duties such as verification of pricing and process of customer invoices and billings.
- Sales coordinator duties such as entering, processing, and creating sales orders, ordering office supplies, arranging mail/courier, recording and distributing minutes of department and sales meetings.
- Provided administrative support to 10 regional sales teams across USA & Canada, reconcile expense claims and reports, coordinated meetings and managed travel booking (flight, hotel, and car rental) and itineraries. Provided supplementary support to CFO as required.
- Managed trade show registrations, conferences, meetings, logistics, and timelines. Organized, planned, and executed company occasions, special events, and projects.
Office Administrator/Mortgage Administrator
Kothari Group of Companies
01.2012 - 01.2014
- Provided high level of administrative support to departmental staff, handling confidential documents, and contracts, preparing presentations materials, and reconciled account files and produced monthly reports.
- Reviewed, screened, and answered incoming phone calls, e-mails, and fax inquiries, and mail distributions,. Improved office operations by automating client correspondence, record tracking and data communications.
- Managed supervisor itinerary and appointments and streamlined scheduling procedures; arranged travel itineraries and processed expense reports.
- Enforced credit policy by maintaining accurate records for missed/overdue payments, following-up with overdue balances/payments, preparing checks, and bank deposit slips.
- Analyzed and processed residential and commercial mortgage loan applications, rendered credit decisions consistent with internal policies and procedures within established guidelines.
- Expedited /evaluated loan documentation, processed LOI and mortgage commitments, and followed up with brokers and clients to ensure maximization of funding volumes and sales.
- Maintained good relationships with mortgage brokers/agents by resolving discrepancies, increased client satisfaction by resolving complaints improving client retention to 100%.
Client Service Manager
The Mortgage Centre / Valuesky Mortgages Inc
01.2011 - 01.2012
- Managing day to day multifaceted office operations including but not limited to organizing meetings, events planning, lender’s presentations and development of marketing tools.
- Maintained calendar management, logistics, file and customers database maintenance, reconcile expense reports, and processed daily mails.
- Administered documents and processed mortgage loan applications using D&H Filogix.
- Supervised marketing activities, business development and hiring of new mortgage agents. Conducted training and mentored team members to promote productivity and commitment to friendly service
- Provide daily administrative support for up to 3 mortgage brokers and 20 agents.
- Liaised with up to 15 clients, 3 mortgage brokers and 20 agents monthly, increasing service satisfaction by responding to requests in timely manner.
- Controlled resources and utilized assets to achieve qualitative and quantitative targets
Media Manager
O2 Marketing Communications
01.2008 - 01.2011
- Developed and promoted corporate brand, images and identity advertising strategic planning and rationale presentations using different media channels such as television, radio, newspapers, magazines, and social media.
- Oversaw agency branches across Middle East, North Africa, and Asia and expanded clientele and contacts with different media vendors
- Collaborated with marketing and creative teams implementing advertising strategies and increased clients top of mind brand awareness in market and produced ROI and ROO
- Researched, analyzed, evaluated, and executed media programs, initiatives, and strategies
- Managed media buying and rate negotiations obtaining best advertising rates in market surpassing targeted agency revenues by 20-40% yearly
- Maintained good relationships with different media vendors managing regular press meets increasing clientele base by successfully providing cost-effective media campaigns
Media Manager/Department Head
Advertising and Marketing Consultants
01.2000 - 12.2008
- Planned and executed strategic media planning, scheduling, budgeting, client presentations, media consultations, public relations, and media rates buying.
- Researched relevant advertising campaigns and media opportunities based on the targeted market.
- Organized different public relations events, product launching, media round-tables, press conferences, client media interviews, and trade shows.
- Supervised team in both media and public relations departments, staff recruitment, established training, and improved operational efficiency.
- Monitored and generated reports on client’s competitor advertising campaigns and trends to keep abreast of competition.
- Enhanced clients' positive company brand and image on the local, regional, and national level.
- Retained clients and achieved 100% renewal of advertising contracts, boosting market share and yearly increase to $4-5 million net profitability.
Education
No Degree - (LLQP) Life License Qualification Program Course
Business College
11.2012
No Degree - Certificates in Computer Programs
IBM Computer College
Manila, Philippines10.1995
Bachelor of Science - Business Administration, Business Management Major
New Era University
Manila, Philippines06.1994
Skills
- Strategic Planning and campaign implementation
- Media Contacts and budget management
- Public Relations and manage events
- Media Purchasing and placement
- Attention to detail
- Organization and time management
- Operational requirements and processing expenses
- Maintaining office records and, filing
- Correspondence and Office Documents
- Travel Coordination
- Office Management
- Financial Records and Processing
Additional Information
- AWARDS , Employee of the Year, AMC Advertising, Dubai, 2007 INTERESTS Camping, Travelling and Organizing Social Events
Timeline
Administror
Bond Brand Loyalty Inc.
10.2017 - Current
Sales/Administrative Assistant
Toronto Microelectronics Inc
01.2014 - 10.2017
Office Administrator/Mortgage Administrator
Kothari Group of Companies
01.2012 - 01.2014
Client Service Manager
The Mortgage Centre / Valuesky Mortgages Inc
01.2011 - 01.2012
Media Manager
O2 Marketing Communications
01.2008 - 01.2011
Media Manager/Department Head
Advertising and Marketing Consultants
01.2000 - 12.2008
No Degree - (LLQP) Life License Qualification Program Course
Business College
No Degree - Certificates in Computer Programs
IBM Computer College
Bachelor of Science - Business Administration, Business Management Major
New Era University
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