Zeina DeDiminicantanio
Carlsbad
Summary
Dynamic Senior Director of Market Implementation and Clinical Development with over a decade of expertise in product and program development, clinical marketing, and building strong relationships with key opinion leaders. Proven track record in identifying customer needs and executing targeted product and marketing strategies that align with organizational objectives. Committed to driving innovation in healthcare and enhancing patient outcomes through strategic initiatives and collaborative partnerships. Recognized for a results-oriented approach that fosters growth and elevates the standard of care.
Overview
12
12
years of professional experience
Work History
Senior Director of Market Implementation
Applied Medical Resources Corporation
Rancho Santa Margarita, CA
07.2014 - Current
- Established and nurtured high-performing marketing teams in Europe and APAC, providing strategic support to MENAT and LATAM regions.
- Implemented strategic initiatives to align with company priorities and optimize resource allocation across global departments.
- Successful execution of clinical marketing strategies for latest innovation in gynecologic and breast surgery.
- Performed thorough competitive assessment and market research to clearly re-establish value proposition and marketing strategies for our Voyant Intelligent Energy System.
- Developed and implemented targeted marketing campaigns to drive product and program performance in competitive markets.
- Co-Led all COVID-19 rapid response product development, sales training, and market implementation efforts.
- Design, developed and implemented a CMS Quality Improvement Program at multiple health systems to reduce preventable harm and improve hospital's quality reporting metrics to avoid HAC and VBP financial penalties.
- Managed Alexis Wound Protector product lines; expanding product line applications, strategic planning to increase market share and sales and marketing support.
Education
MA - Clinical Psychology
Pepperdine University
06-2013
BA - Psychology
University of Notre Dame
05-2010
Skills
- Collaborative leadership
- Culture transformation
- Team management
- Organizational development
- Staff development
- Strategic planning
- Decision-making
- Product development
- Project management
- Process improvement
- Marketing
- Creativity and innovation
Websites
Affiliations
- Notre Dame Alumni Club of San Diego (07/2021 - Present)
- Notre Dame Monogram Club (05/2010 - Present)
LANGUAGES
English - Native or Bilingual Proficiency
Spanish - Full Professional Proficiency
Interests
Sports, Reading, Travel, Outdoor Activities, Movies & TV, Podcasts, Board Games, Dogs
HONOR AWARDS
- Notre Dame Women's Swimming & Diving (09/2006 - 05/2010)
- Big East Qualifier (2006 - 2010)
- Participated in Big East Championships throughout collegiate tenure; supporting team in winning four consecutive Big East Championships.
Timeline
Senior Director of Market Implementation
Applied Medical Resources Corporation
07.2014 - Current
BA - Psychology
University of Notre Dame
MA - Clinical Psychology
Pepperdine University