Zeina Baarah
Hamilton,ON
Summary
Dynamic and results-driven Business Marketing student with experience in sales, social media marketing, and market research. Proven ability to develop and execute strategic marketing plans, build strong customer relationships, and increase engagement across digital platforms. Adept at collaborating with teams and leadership to drive brand awareness and business growth. Skilled in content creation, data analysis, and event marketing, with a strong passion for delivering impactful solutions that align with business goals. Eager to apply marketing expertise in a fast-paced, real-world setting.
Overview
6
6
years of professional experience
Work History
Social Media Marketing Intern
Direct Cell
05.2025 - Current
- Collaborate directly with ownership to translate their brand vision into actionable social media strategies and content plans
- Manage Instagram and Facebook accounts using Meta Business Suite, ensuring consistent posting and engagement with the target audience
- Design branded visual and video content using Canva and CapCut to promote products, services, and in-store promotions
- Begin development of paid advertising strategies to support business growth and drive online and in-store traffic
Sales Associate
Vanilla Vape
03.2024 - Current
- Consistently achieved and exceeded sales targets through effective upselling and cross-selling techniques tailored to customer needs and preferences
- Maintained and updated customer relationship management (CRM) systems to track interactions, improve retention, and enhance customer lifetime value
- Managed and scheduled social media content across Facebook and Instagram using Meta Business Suite, driving brand awareness and increasing foot traffic
- Curated and executed in-store events and promotions that boosted engagement, strengthened customer relationships, and increased overall sales performance
- Monitored sales trends and customer behavior to adjust marketing strategies and improve campaign effectiveness
Supervisor
Five Guys Burger And Fries
07.2020 - 02.2024
- Oversaw day-to-day store operations, leading a team to consistently meet performance, quality, and customer service standards in a fast-paced environment
- Independently managed store opening and closing procedures, ensuring operational readiness, security compliance, and accurate end-of-day reporting
- Maintained high standards of cleanliness, organization, and food safety in accordance with public health regulations and corporate guidelines
- Conducted daily banking operations, including cash reconciliation, deposits, and financial documentation with a high degree of accuracy and accountability
- Provided ongoing training, coaching, and performance feedback to team members to support staff development and operational efficiency
Cashier
Big Bee Convenience
10.2019 - 05.2020
- Operated the point-of-sale system to process customer transactions accurately, including tobacco, nicotine products, and lottery ticket sales in compliance with age-restricted product regulations
- Maintained a clean, organized, and welcoming store environment to support a positive customer experience and uphold store standards
- Assisted with inventory control by restocking shelves, monitoring product levels, and reporting low or missing stock to management
- Ensured product displays were neat, fully stocked, and visually appealing to encourage purchases and maximize sales
- Handled customer inquiries and resolved issues with professionalism and efficiency
- Followed all cash handling and security procedures during shifts, including opening and closing registers and reconciling till balances
Education
Advanced Diploma - Business Administration And Marketing
Mohawk College Mckeil School Of Business
Hamilton, ON04-2026
High School Diploma -
Bishop Ryan Catholic Secondary School
Hannon, ON06-2024
Skills
- Marketing initiatives
- Problem-solving
- Attention to detail
- Dependable and responsible
- Excellent communication
- Critical thinking
- Business to consumer sales
- Social Media
Languages
English
Native or Bilingual
Arabic
Native or Bilingual
Timeline
Social Media Marketing Intern
Direct Cell
05.2025 - Current
Sales Associate
Vanilla Vape
03.2024 - Current
Supervisor
Five Guys Burger And Fries
07.2020 - 02.2024
Cashier
Big Bee Convenience
10.2019 - 05.2020
Advanced Diploma - Business Administration And Marketing
Mohawk College Mckeil School Of Business
High School Diploma -
Bishop Ryan Catholic Secondary School
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