Zeenat Kamboj

• I had the opportunity to return to iPOTS as a Marketing Coordinator for my latest capstone project, where I chose to volunteer my skills in support of the organization. My role involved developing comprehensive strategies and conducting an in-depth market overview to understand the needs surrounding disabilities and the necessity for iPOTS in various areas.
• I researched and gathered real insights to inform the development of iAccess, an innovative app designed to provide accommodations for individuals with disabilities. Throughout the project, I coordinated effectively between the client and my team, ensuring seamless communication and collaboration. Additionally, I crafted a detailed marketing plan aimed at enhancing awareness and accessibility, ultimately driving positive outcomes for the community served by iPOTS.

Participated in a remote externship focused on branding and marketing, gaining a deep understanding of Gen Z consumer trends and how Beats by Dre connects with this demographic.

• I had the chance to engage in every stage of the research process, from finding interviewees and scheduling conversations to conducting interviews, giving me hands-on practical experience.
• I synthesized insights gathered from interviews to create a compelling final presentation focused on my key findings and research on the habits and behaviors of Gen Z towards wireless headphones. This presentation highlighted emerging trends, preferences, and consumer perceptions, showcasing my ability to translate qualitative data into actionable insights that can inform marketing strategies and enhance brand engagement with this vital demographic.

• Project Manager for iPOTS, a non-profit supporting individuals with disabilities like Postural Tachycardia Orthostatic Syndrome (POTS), where I volunteered to lead a capstone project focused on data collection and sorting initiative for social media analysis to enhance community outreach.
• Created project plans with established timelines, assigned them to my team, and managed workflow throughout project execution, driving improved digital strategy and measurable results.