Zeba Riffath
Digital Marketing & Content Strategist
Brantford,Ontario
Work Preference
Summary
Creative, results-driven, and multilingual Digital Marketing & Content Strategy professional with hands-on experience in social media marketing, content creation, SEO optimization, audience engagement, accessibility testing, and digital campaign execution. Proven ability to create high-performing content strategies that improve brand visibility, engagement, and customer growth. Experienced working in fast-paced remote and collaborative environments with cross-functional teams across marketing, recruitment, and customer engagement domains. Skilled at combining creativity with analytics to deliver conversion-focused campaigns and scalable digital initiatives. Fluent in English, Hindi, Tamil, and Urdu with strong communication, storytelling, and stakeholder engagement skills.
Digital marketing professional with strong expertise in developing and executing data-driven media strategies. Proven ability to collaborate effectively with teams to drive impactful campaigns and adapt to evolving project needs. Skilled in social media management, content creation, SEO, and analytics. Respected for reliability, creativity, and results-oriented mindset.
Overview
5
5
years of professional experience
4
4
Languages
Work History
Digital Media Strategist | Content Creator | Content Tester
Hafman Consultancy
09.2023 - Current
- Developed and managed engaging digital content across social media platforms and company websites, enhancing audience engagement and boosting brand visibility.
- Planned and executed content strategies aligned with industry trends, audience behavior, and business goals.
- Optimized content performance through A/B testing, engagement analysis, and SEO-focused improvements.
- Created conversion-focused social media campaigns for recruitment and employer branding, driving candidate interest and strengthening employer reputation.
- Conducted content quality assurance reviews for clarity, consistency, accessibility, grammar, and brand voice alignment.
- Collaborated with marketing and design teams to deliver cohesive campaigns and maintain visual consistency.
- Monitored analytics, engagement metrics, CTR, and audience insights to inform and optimize data-driven marketing strategies.
- Performed accessibility testing using WCAG guidelines and accessibility tools including JAWS and NVDA.
- Audited and refreshed existing content to improve search visibility, accessibility compliance, and user experience.
- Supported remote collaboration initiatives through organized communication, content planning, and project coordination.
- Key Achievements
- Improved audience engagement through trend-driven and optimized content strategies.
- Supported scalable digital campaigns through performance tracking and analytics-based decision-making.
- Strengthened brand consistency across multiple digital channels.
Inside Sales Executive | Recruitment & Customer Engagement Support
Purple Tutor
07.2021 - 08.2022
- Generated and nurtured sales leads through cold outreach, email campaigns, virtual meetings, and relationship-building strategies.
- Increased sales performance through customer-focused upselling and consultative selling approaches.
- Assisted recruitment teams with candidate sourcing using LinkedIn, job portals, and Boolean search techniques.
- Conducted resume screening and candidate shortlisting based on job requirements and skills alignment.
- Maintained candidate and customer records using ATS and CRM platforms.
- Supported employer branding and outreach initiatives through engaging messaging and communication strategies.
- Coordinated with internal teams to ensure smooth customer onboarding and service delivery.
- Managed customer pipelines and sales follow-ups to improve conversion opportunities.
- Collaborated remotely with cross-functional teams to maintain operational efficiency and customer satisfaction.
- Key Achievements
- Contributed to a 20% increase in sales through relationship-driven customer engagement.
- Helped build talent pipelines through strategic sourcing and outreach support.
Admissions Counsellor | Sales & Marketing Operations
Vah-Vah
02.2021 - 06.2021
- Supported marketing campaigns, customer engagement initiatives, and admissions outreach activities.
- Assisted in supervising daily operations, employee coordination, and customer support activities.
- Contributed to sales growth through service-oriented communication and customer relationship management.
- Coordinated with vendors and partners to support operational and promotional activities.
- Participated in training, onboarding, and performance support for new team members.
- Maintained strong customer engagement through proactive communication and issue resolution.
- Key Achievements
- Contributed to a 10% increase in sales performance through customer-focused engagement.
- Supported marketing and operational initiatives in a fast-paced environment.
Education
Bachelor of Engineering - Computer Science Engineering
Anna University
Tamil Nadu, IndiaSkills
Digital Marketing Strategy
Social Media Management
Content Strategy & Copywriting
SEO Optimization & Content Audits
Audience Engagement & Community Building
Brand Storytelling & Visual Branding
Campaign Planning & Execution
A/B Testing & Performance Optimization
Performance Analytics & Reporting
Content Calendar Management
Influencer Collaboration Coordination
Growth Marketing & Conversion-Focused Content
Accessibility Testing (WCAG)
Recruitment Marketing & Employer Branding
Cross-Functional Collaboration
Remote Team Collaboration
Project Coordination
Trend Analysis & Market Research
Marketing & Analytics
Content strategy development
Mobile marketing
Google analytics
Content creation
Time management
Social media strategy
Creative thinking
Multitasking Abilities
Product marketing
Digital marketing
Timeline
Digital Media Strategist | Content Creator | Content Tester
Hafman Consultancy
09.2023 - Current
Inside Sales Executive | Recruitment & Customer Engagement Support
Purple Tutor
07.2021 - 08.2022
Admissions Counsellor | Sales & Marketing Operations
Vah-Vah
02.2021 - 06.2021
Bachelor of Engineering - Computer Science Engineering
Anna University