Zeba Dalal
Scarborough
Summary
Professional with strong background in social media strategy and digital marketing. Skilled in content creation, analytics, and audience engagement. Known for fostering team collaboration and consistently achieving results. Adaptable to changing needs and reliable in delivering impactful marketing campaigns.
Overview
6
6
years of professional experience
Work History
Social Media Marketing Manager
Azelefa Co.
11.2023 - Current
- Developed and executed data-driven social media strategies, increasing brand awareness and engagement by 40%
- Managed and optimized multi-channel social media campaigns across Instagram, Facebook, LinkedIn, and TikTok
- Analyzed key performance metrics, providing insights to refine content and maximize reach
- Collaborated with designers and content creators to produce compelling visual and written content
- Implemented influencer partnerships, driving a 25% increase in customer acquisition
- Led community engagement initiatives, fostering strong customer relationships and brand loyalty
Business Expert
Apple
08.2021 - Current
- Delivered personalized consulting to small business owners, developing tailored solutions to enhance their operations
- Conducted data analysis on customer engagement and sales performance, generating reports to inform marketing strategies
- Developed and executed strategic sales initiatives, consistently exceeding targets by 30%, increasing revenue and market share
- Provided training and product insights to teams, improving customer interactions and conversion rates
- Increased client satisfaction by implementing innovative business strategies and streamlining processes.
- Reduced operational costs through the implementation of lean management principles and efficient resource allocation.
Accounts Manager
KK Transport
09.2022 - 11.2023
- Analyzed financial data to inform business decisions and drive revenue growth
- Developed budgets, monitored expenditures, and identified cost-saving opportunities
- Led and mentored a team of 15, enhancing collaboration and productivity through training and development
- Provided strategic recommendations based on financial insights, ensuring sustainable business growth
- Implemented efficient billing procedures to reduce outstanding receivables and improve cash flow.
Assistant Store Manager
Swarovski
06.2019 - 08.2021
- Exceeded individual and team sales targets by 20%, contributing to store profitability
- Achieved a 95% customer satisfaction rate through effective engagement strategies
- Designed visual merchandising and promotional strategies, increasing foot traffic and conversion rates
- Led and motivated the sales team, fostering a high-performance culture
Education
Bachelor of Business Administration - Marketing
York University, Schulich School of Business
Toronto, ON08.2023
Skills
- Strategic marketing execution
- Data Analysis & Business Intelligence
- Brand positioning strategy
- Customer acquisition strategies
- Revenue enhancement and support
- Collaboration with stakeholders
- Effective time management
- Team collaboration expertise
- Proficient in MS Excel, PowerPoint, Word, and Outlook
- CRM management
- Campaign performance analysis
Awards
- Schulich International Case Competition (SICC), Competitor, 2023
- Schulich Undergraduate Case Competition, Competitor, 2020-2023
- The Entrepreneurship Bootcamp and Venture Competition, 3rd Place, 2020
- Schulich Entrance Scholarship, $2,500, 2019
- York Entrance Scholarship, $1,000, 2019
Languages
Hindi
Full Professional
Gujarati
Native or Bilingual
Timeline
Social Media Marketing Manager
Azelefa Co.
11.2023 - Current
Accounts Manager
KK Transport
09.2022 - 11.2023
Business Expert
Apple
08.2021 - Current
Assistant Store Manager
Swarovski
06.2019 - 08.2021
Bachelor of Business Administration - Marketing
York University, Schulich School of Business
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