Zareen Zoey Jaunbocus

• Develop and execute marketing strategies and content for small businesses, optimizing digital campaigns to increase engagement and growth.
• Manage key account relationships and collaborate with sales teams to enhance brand awareness and business development.
• Provide web content and UX design recommendations, including optimized landing pages and SEO-driven content strategies.
• Develop and execute social media strategies, creating targeted content and campaigns aligned with client goals.
• Design and manage websites in CRMs, ensuring brand consistency and an improved user experience.
• Set objectives to reduce bounce rates and improve conversion rates, leveraging analytics and optimization techniques.
• Partner with companies to improve and train generative AI models, enhancing AI-driven marketing strategies.

• Develop and execute high-impact B2B marketing campaigns across email, social media, blogs, digital ads, and video for ERP clients.
• Create engaging, brand-aligned content and visuals using copywriting and design tools like Canva.
• Analyze and report campaign metrics using Google Analytics and SEMrush to generate actionable insights.
• Collaborate with ERP ecosystem clients to refine messaging and drive growth.

• Took a planned career pause to prioritize family caregiving responsibilities.
• Enhanced emotional intelligence and resilience through personal development.
• Stayed professionally engaged by attending weekly marketing webinars and training sessions, focusing on AI-driven strategies.
• Conducted informational interviews and attended networking events to explore new industries and career opportunities.
• Strengthened skills in planning, management, multitasking, and problem-solving, while cultivating patience and gratitude.

• Designed and executed omnichannel B2B and B2C campaigns, optimizing channels, budgets, and touchpoints to drive digital engagement and brand awareness in healthcare.
• Led a cross-functional team to create high-quality content, including SEO/SEM, email, social media, and display ad strategies that boosted lead generation and engagement.
• Monitored and optimized campaigns to control spending, improve ad quality, and maximize ROI, while enhancing social media reach and audience growth.
• Analyzed campaign and website data to identify trends, refine strategies, and improve performance, using tools like SEMrush, Google AdWords, and Google Analytics.
• Spearheaded digital strategy for Innomar Clinics vs. Innomar Pharmacies, optimizing user experience and content to differentiate services and improve SEO rankings.

• Led marketing initiatives for Petro-Canada® websites, managing content organization, implementation, and campaign enhancements.
• Coordinated the launch of the Petro-Canada CareMakers® Foundation website using Sitecore CMS and developed prototypes with Adobe Creative Suite.
• Collaborated with product development on design, packaging, and specifications for marketing strategies.
• Advised on digital marketing best practices, improving information architecture, and creating mock-ups for campaigns.
• Managed UX strategy and content for the Petro-Points 25th Anniversary Contest, enhancing customer engagement.
• Designed and developed contest landing pages and promotional banners using Sitecore CMS.
• Conducted consumer behavior research to inform strategies and improve brand reputation through social listening and reporting.
• Partnered with legal teams to ensure compliance and quality of digital assets, addressing copyright issues.

• Led a cross-functional team, driving quality assurance and user experience strategy to ensure successful project delivery and alignment with client goals.
• Developed UX strategy and executed digital campaigns for Tim Hortons® Roll Up the Rim to Win, overseeing landing page design, web content, and vendor management.
• Managed QA testing and approvals for major campaigns such as Camp Day, Smile Cookie, Chill to Win, and TimmyRun App, ensuring seamless digital experiences.
• Transformed complex content into clear, user-friendly visuals by applying information architecture principles and AODA accessibility standards.
• Managed 35-40 project timelines and budgets, optimizing strategies to maximize ROI, and ensuring quality throughout the development process.
• Designed and developed digital strategies and landing pages to drive product launches, customer engagement, and brand success, including for high-profile campaigns like Tim Hortons® Roll up the Rim Contest.
• Designed MotusBank’s upcoming website launch using Axure Prototyping, refining user flows and banking service interfaces for a smoother user experience.
• Collaborated with stakeholders to translate business requirements into effective test cases and user experience designs, enhancing both functionality and user satisfaction.
• Coordinated agile and scrum practices, including sprint planning and backlog management, while resolving escalated issues and debugging complex problems.

• Resolved conflicts between clients and internal teams, fostering a positive working environment focused on collaboration.
• Coordinated with creative teams to develop innovative advertising campaigns that exceeded client expectations.
• Tracked expenses with Oracle software spreadsheets and reported on client budgets.
• Collaborated and partnered with creative teams and strategists to lead team to greatness on every at-bat with thinking and creative work constantly exceeding client expectations.

• Conducted quality assurance checks throughout project lifecycle to maintain high standards.
• Guided team members in prioritizing tasks to align with project objectives.
• Created detailed schedules for project milestones to ensure timely completion.
• Coordinated with external vendors to ensure deliverables met project specifications.