Zain Rafique
Ferndale
Summary
Proven sales and marketing professional with solid Inside Sales, Business Development, Product Marketing, and Management experience Versatile, results-oriented, inside sales/ business development professional with superior focus on increasing sales revenue, demonstrated sales acumen, and strategic planning ability. Successfully helped create diverse sales and marketing objectives from inception to completion with a firm understanding of the importance of priorities and deadlines. Utilize diverse sales tactics, including qualification, persuasion, strategy, proposal, and closing. Armed with solid communication and interpersonal skills to establish and maintain rapport with clients and staff. Technically proficient in MS Office Suite, Cisco IOS, Linux, Salesforce.com, ZoomInfo, and Oracle SRM (social media platform).
Overview
19
19
years of professional experience
Work History
Manager Demand Generation Americas
Virtuozzo
Bellevue
05.2020 - Current
- Aligned with sales/ marketing/ pre-sales engineering/ partners to optimize outreach strategies, conversion and workflow.
- Drove America's demand generation efforts across omnichannel digital campaigns, email and online marketing, and webinars and was responsible for 60-75% of all America's $1.02M Annual Recurring Revenue.
- Average deal sizes ranging from $1k-$5k ARR
- Assessed account-based marketing strategy for new demand generation and customer expansion.
- Reported and improved on-demand generation's contribution to pipeline and revenue.
Business Development Representative
SiteDocs
Abbotsford
01.2019 - 05.2020
- Environmental Health & Safety SaaS (Software as a Service) company focused on helping companies achieve and maintain compliance and reduce health and safety risks
- Within one week of training went live on phones and began booking qualified demos for Outside Sales teams
- Business Development Team of four Representatives
- Within thirty days became second highest producing representative only next to a four year tenured Business Development Lead
- Within ninety days received first promotion to doing sales presentations for prospects
- Started contributing to sales revenue within first 30 days
- Responsible for assisting peers with creative new methods of lead generation, such as marketing, email and call campaigns.
Product Marketing Analyst
Oracle Corp
Redwood Shores
01.2014 - 01.2018
- Security-focused product marketing professional specializing in Enterprise-Class Database Security and Identity and Access Management,
- Product Marketing- Responsible for keeping assets such as datasheets, white papers, and web content up to date and relevant for global audience
- Sales Enablement- Working with multiple cross-functional teams to create strategic Sales Plays, Customer Successes, Use Cases, and other assets for use by global sales teams
- Go-To-Market/ Product Launch- Helped develop GTM execution initiatives for Oracle Advanced
- Helping design immersion programs, training webcast series, and training material such as customer decks, and battle cards
- Reporting- Providing sales and consulting teams with demand generation programs, customer programs, sales plays, and sales KPI’s (Key Performance Indicators)
- Content Manager- Helping with creating, improving, and maintaining sales materials in Oracle’s Sales
Business Development Manager
Bitzer Mobile
Sunnyvale
01.2011 - 01.2014
- Started as a contractor providing Business Development and Inside Sales for Bitzer Mobile who sold enterprise class Mobile Security products
- Helped develop highly targeted email campaigns, tele-prospecting campaigns, event lead generation campaigns, and data mining methods for target marketing
- Built channel relationships and partnerships to increase joint marketing events
- Responsible for developing a successful framework for webinars and online presentations to generate leads at a low cost/ high ROI ratio
- Lead generation activities allowed companies such as Kaiser Permanente, Adventist Health, and Blackrock to Sales Pipeline with forecasts of $100K or more
- Helped adoption of SalesForce CRM and standardization of activities and tasks within SFDC for reps
Inside Sales Representative
Peak IP Solutions
Pleasanton
01.2006 - 01.2009
- Lead inside sales and marketing activities for demand generation focused on technologies such as
- Virtualization, Networking, Data Center Infrastructure and Software
- Drove product, technology, account, and solutions based campaigns targeting markets such as SMB to Enterprise
- Responsible for “Go-To-Market” for recent Cloud Computing Solutions offering
- Single handedly planned and implemented lead generation events such as lunch and learns, webinars, and email campaigns, exceeding attendance goals 100% of the time
- Managed partner channel relations to increase Marketing Development Funds from $0 to $4000
- Placed in top 10% of national tele-prospecting competitions with partners such VMware, SilverPeak, Cisco, and more
- Helped improve and streamline company website and integration with partner websites, placing banners and marketing assets
Education
BBA - Business Administration
DeVry University
CaliforniaERM Practitioner Certificate - Electronic Records Management
Golden Gate AIIM Chapter
Diploma - Network Administrator Technician
CDI College
2011
Sales Certificate - undefined
Logic, Boulder
2010
Skills
- Flexible & Adaptable
- Collaboration
- Self-motivated professional
- Ambitious
- "Hungry Hunter"
Timeline
Manager Demand Generation Americas
Virtuozzo
05.2020 - Current
Business Development Representative
SiteDocs
01.2019 - 05.2020
Product Marketing Analyst
Oracle Corp
01.2014 - 01.2018
Business Development Manager
Bitzer Mobile
01.2011 - 01.2014
Inside Sales Representative
Peak IP Solutions
01.2006 - 01.2009
BBA - Business Administration
DeVry University
ERM Practitioner Certificate - Electronic Records Management
Golden Gate AIIM Chapter
Diploma - Network Administrator Technician
CDI College
Sales Certificate - undefined
Logic, Boulder
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