Zain Ali, Syed
Mississauga,ON
Overview
17
17
years of professional experience
Work History
Director of Marketing and Business Development
EvenSkyn Corporation
09.2020 - Current
- Developed and executed a complete marketing & growth (direct-to-consumer) strategy for acquiring new customers globally.
- Lead expansion of sales through increasing partnerships, such as getting EvenSkyn products listed with BestBuy, and through other dedicated affiliate and influencer initiatives.
- Oversaw and managed a broad team comprising of staff tasked with marketing and sales functions, included social media paid marketing professionals, content designers/writers, as well as frontline sales service staff.
- Actively participated in professional development & networking opportunities, and regularly engaged with industry professionals with a view to identifying new trends/ideas that can better guide the marketing & growth strategy at the firm.
Corporate Law Associate
Andrea Parliament Law
01.2020 - 08.2020
- Conducted a range of corporate law transactions, including conducting purchase and sale of businesses and drafting manufacturing and employee related agreements.
- Participated in litigation, mediation, settlement and dispute resolution strategy planning with clients relating to ongoing business disputes/issues to ensure cost-effective and just resolutions .
- Complete Law Society of Ontario articling requirements to get registered as a licensed lawyer with the Law Society of Ontario.
Brand Manager - Ecommerce and Digital Marketing
Home Hardware Ltd.
05.2018 - 12.2019
- Worked closely with design team to revamp existing e-commerce website utilizing consumer UI and UX research & other proven technological aids to improve website conversion rate and other performance metrics.
- Liaised and worked closely with backend/technical teams to improve customer experience through streamlining the link between product listings and the inventory management system to show inventory availability in real-time to prospective customers.
- Worked with teams across the organizations to update content & brand assets, improve product listings, optimize various functionalities, and aligned brand assets to sync at all times with marketing campaigns and their transitions.
Management Consultant
SLA Consultants
01.2014 - 10.2014
- Conducted in-depth market research to produce market studies for clients across a range of business verticals.
- Leveraged databases, industry sources, data models, interviews, and a plethora of data sources to gather, process, analyze and output meaningful recommendations/findings for clients.
Technology Transfer & Commercialization Office
Industry Liaison Office, UofS
01.2013 - 12.2013
- Working closely with faculty and research teams, engaged in assessing stage of market readiness of various technologies being developed at the university's research labs.
- Served as a liaison between industry and academia and conducted significant amount of outreach to potential industry partners for 'ready' technologies.
- Performed numerous tasks to help ascertain and build relationships with the optimal industry partners to enable technology commercialization.
Sales Manager - Neighbourhood Sales
TruGreen LLC
04.2007 - 10.2010
- Lead the brand new neighbourhood marketing sales effort from inception to the stage where it started bringing more revenue than the outbound call centre (within one season).
- Trained a number of junior sales staff on sales techniques, product knowledge, general customer service essentials, among other task-related particulars.
- Reported to managed periodically on performance-related numbers, and regularly implemented changes to sales strategy based on management's feedback.
Education
J.D. - Corporate Law
Osgoode Hall Law School
North York, ON07.2018
MBA - Strategy
University of Saskatchewan
Saskatoon, SK06.2014
Bachelor of Science - Biochemistry & Biotechnology
University of Saskatchewan
Saskatoon, SK06.2012
Languages
English
Native or Bilingual
Urdu
Native or Bilingual
Timeline
Director of Marketing and Business Development
EvenSkyn Corporation
09.2020 - Current
Corporate Law Associate
Andrea Parliament Law
01.2020 - 08.2020
Brand Manager - Ecommerce and Digital Marketing
Home Hardware Ltd.
05.2018 - 12.2019
Management Consultant
SLA Consultants
01.2014 - 10.2014
Technology Transfer & Commercialization Office
Industry Liaison Office, UofS
01.2013 - 12.2013
Sales Manager - Neighbourhood Sales
TruGreen LLC
04.2007 - 10.2010
J.D. - Corporate Law
Osgoode Hall Law School
MBA - Strategy
University of Saskatchewan
Bachelor of Science - Biochemistry & Biotechnology
University of Saskatchewan
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