Zahaan Contractor
Kitchener,ON
Summary
Versatile Marketing and Communication professional with a 4-year Honours degree and three years of industry experience, specializing in marketing, public relations, communications, and program and project development. Possesses exceptional written and verbal communication skills, excelling in crafting persuasive narratives and engaging diverse audiences. Expert at creating innovative campaigns and content, with a talent for data analysis to optimize campaign performance. Adapts swiftly to digital marketing trends and balances project management with effective time management. Handles multiple priorities with finesse, using strong analytical skills to interpret data accurately, comprehend campaign performance, and make informed decisions.
Overview
2
2
years of professional experience
Work History
Logistics Specialist
Google (Cognizant Solutions Inc)
Waterloo, Ontario
01.2023 - 09.2023
- Facilitated Communication and Fulfillment Efficiency: Facilitated communication between the local Google branch and HQ, aiding purchasing and engineering teams, and maintained a 100% success rate in fulfilling engineering requests within 24 hours.
- Logistics and Marketing Optimization: Utilized data analytics to monitor logistics performance and optimize marketing strategies, coordinated with cross-functional teams to ensure timely delivery of products and services, and implemented SEO strategies to improve website traffic by 15% and online presence.
- Project and Stakeholder Management: Collaborated with stakeholder groups company-wide, proposing solutions that aligned with defined specifications and needs. Successfully managed all stages of diverse information systems projects, including planning, vendor management, and achieving a 95% on-time delivery rate.
Marketing Lead
SaveMax Saga Realty
Kitchener, Ontario
07.2022 - 12.2022
- Marketing Strategy Leadership: Led strategic marketing initiatives across various channels, including digital, print, and events. Implemented innovative strategies using Google Analytics and SEO tools to enhance lead generation and optimize client engagement. Achieved a 20% increase in property inquiries and accelerated sales cycles.
- Content Marketing & Partnership: Implemented content marketing strategies using HubSpot and Hootsuite to engage audiences and establish thought leadership. Formed strategic partnerships with influencers and businesses, resulting in a 30% increase in qualified leads and stronger community engagement.
- Administrative Support and Website Management: Provided administrative support by assisting with tasks such as scheduling meetings, taking minutes, and ensuring content accuracy and functionality of the company website.
Vice President of Advocacy
Conestoga Students Inc
Kitchener, Ontario
05.2021 - 05.2022
- Enhanced Student Advocacy: Led advocacy projects collaborating with stakeholders to amplify student voices on issues such as affordable housing and transportation, achieving a 25% increase in student awareness and engagement.
- Digital Marketing Engagement: Implemented digital marketing strategies using social media specific tools like Buffer to effectively schedule posts, monitor engagement, and enhance community involvement through targeted campaigns on platforms like Facebook, Instagram, and Twitter.
- Data Analysis and Process Documentation: Oversaw data collection and analysis for the advocacy team, ensuring clarity in presentation. Documented and validated business processes through interviews, group sessions, and document analysis, keeping requirements and specifications up to date. Utilized Trello and Basecamp for efficient project management and team collaboration.
Education
Bachelor of Communication Management (Honours) -
Conestoga College Institute of Technology And Advanced Learning
Kitchener, ON04-2022
Skills
- Marketing Strategy Development
- Brand Mangement/Brand Strategy
- Public & Media Relations
- Google Analytics Expertise
- SEO/SEM Strategies & Optimization
- Partnership Marketing & Affiliates
- Customer Retention Strategies
- Campaign Management, Promotion & Optimization
Timeline
Logistics Specialist
Google (Cognizant Solutions Inc)
01.2023 - 09.2023
Marketing Lead
SaveMax Saga Realty
07.2022 - 12.2022
Vice President of Advocacy
Conestoga Students Inc
05.2021 - 05.2022
Bachelor of Communication Management (Honours) -
Conestoga College Institute of Technology And Advanced Learning
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