Summary
Overview
Work History
Education
Skills
References
Timeline
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ZAFFRIN PIRA

ZAFFRIN PIRA

Summary

As an accomplished professional, I have demonstrated exceptional leadership by overseeing a team of 50+ direct reports. My strengths lie in effective communication, strategic planning, and media relations. I bring unique experience in project management, crisis management, and brand management. My mentorship abilities have positively impacted team members, and I thrive in high-stress environments, consistently meeting tight deadlines. Additionally, I excel at multitasking, and performing well under pressure. With extensive social media and online writing/video production experience, I offer exemplary written and oral communication skills. Whether working independently or collaboratively, I approach challenges proactively and creatively.

Overview

14
14
years of professional experience

Work History

Executive Producer

Global News Network
02.2020 - 03.2023
  • Creation, implementation and oversight of Canada’s first 24 hour news streaming service, which generated over $1,000,000 in revenue in its first year
  • Working with digital team to launch streaming service on the Global app, Roku and Amazon Prime Video
  • Overseeing production of noon, evening and late night newscasts in markets from Halifax to Saskatoon, seven days a week
  • Writing compelling content
  • Strategizing and implementing effective crisis mitigation, brand management, strategic communications and promotional plans
  • Rebranding Global News broadcasts, streaming service and other products
  • Managing, scheduling and supervising producers, directors, anchors, editors and operations staff in the completion of daily news broadcasts and streaming content
  • Oversight, planning and supervision of network news specials for streaming service
  • Working with local newsrooms and national network to ensure effective, daily multi-platform news coverage across Canada
  • Leading editorial oversight and guidance for multiple broadcast shows in markets across the country
  • Guidance and mentoring of staff
  • Recruit, hire and train new staff
  • Budget implementation and oversight.

Supervising Producer

Global News Network
03.2019 - 02.2020
  • Managing, scheduling and supervising producers, directors, editors and operations staff in the completion of daily news broadcasts
  • Budgetary oversight for MMC unit
  • Hiring of freelance and contract staff for MMC unit
  • Working with news directors and other stakeholders across the Global News Network to ensure accurate and engaging broadcast news productions
  • Conceptualizing and implementing Global’s “Over The Top” news streaming service
  • Guide producers and editorial teams in constructing strong and engaging storytelling.

Senior Producer

Global News Network
10.2016 - 03.2019
  • Winner 2017 RTDNA Edward R Murrow Award for Excellence in Innovation
  • Integral in designing and testing new, cutting edge Multi-Market Content news coverage and delivery system for the Global News Network
  • Leading daily news coverage for newscasts serving Halifax, New Brunswick, Montreal, Toronto, Peterborough, Kingston, Ontario’s Durham Region, Winnipeg, Regina and Saskatoon
  • Coordinating national and international news coverage for Global News Network
  • Supervising producers, directors, editors and operations staff in the completion of daily news broadcasts
  • Writing national and international news content.

Producer

Global News Toronto
10.2009 - 10.2016

Producer

CBC News Toronto
02.2009 - 10.2009

Producer/Reporter

Global News Toronto
- 02.2009

News Writer

CityTV Toronto
07.2002

Education

Bachelor of Journalism (post-graduate) -

RYERSON UNIVERSITY
01.2000

Bachelor of Arts - English & Political Science

YORK UNIVERSITY
01.1997

Skills

  • Leadership
  • Communication
  • Strategic planning
  • Media relations
  • Project management
  • Crisis management
  • Brand management
  • Mentorship
  • Multitasking
  • Performing well under pressure
  • Social media and Online writing
  • Video production
  • Written communication
  • Oral communication
  • Proactive approach
  • Creative approach
  • Content Development
  • Story Development
  • Creative Direction
  • Research skills

References

References available upon request.

Timeline

Executive Producer

Global News Network
02.2020 - 03.2023

Supervising Producer

Global News Network
03.2019 - 02.2020

Senior Producer

Global News Network
10.2016 - 03.2019

Producer

Global News Toronto
10.2009 - 10.2016

Producer

CBC News Toronto
02.2009 - 10.2009

News Writer

CityTV Toronto
07.2002

Producer/Reporter

Global News Toronto
- 02.2009

Bachelor of Journalism (post-graduate) -

RYERSON UNIVERSITY

Bachelor of Arts - English & Political Science

YORK UNIVERSITY
ZAFFRIN PIRA