Summary
Overview
Work History
Education
Skills
Affiliations
References
Timeline
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Zachary Coulter

Toronto,ON

Summary

My near term goal is to capitalize of my education and work experience to increase my knowledge in Marketing. I am seeking a position for Summer/Fall 2024.

Overview

2
2
years of professional experience

Work History

Market Research Intern

Scotiabank
05.2023 - 08.2023
    • Assisted in creating and distributing surveys to enhance the service commercials clients receive from the bank.
    • Presented findings to relevant stakeholders in the country of focus, while providing recommendations for improvement.
    • Assisted with customer focus groups for qualitative conclusions about product fee increases.
    • Developed comprehensive competitor analysis, identifying key areas of opportunity for the company''s growth.

Market Research Intern

Scotiabank
05.2022 - 08.2022
  • Enhanced market understanding by conducting primary and secondary research.
  • Collected and analyzed consumer data for better-targeted marketing campaigns for increased customer loyalty and engagement.
  • Developed comprehensive competitor analysis, identifying key areas of opportunity for the company's growth.
  • Assisted in creating and distributing surveys to gather valuable feedback from customers, improving product and service offerings.

Partnership and Loyalty Marketing Intern

Scotiabank
05.2021 - 08.2021
  • Assisted in the restructuring of company loyalty program and writing notice of change messaging for customers.
  • Enhanced employee engagement through regular posting on internal social platforms.
  • Assisted in the planning and execution of successful partnership and loyalty campaigns.
  • Tracked campaign performance metrics, identifying areas for improvement and adjusting strategies accordingly.
  • Boosted brand awareness by developing creative marketing strategies and campaigns.

Education

BBA - Marketing Management

University of Guelph
Guelph, ON
04.2024

High School Diploma -

Lawrence Park Collegiate Institute
Toronto, ON
06.2020

Skills

    • Competitive Analysis
    • Data Analysis
    • Collaboration
      • Presentation Experience
      • Technology- MS Office
      • Hybrid Environment

Affiliations

  • Mental Health Ambassador, The Maddie Project Non-Profit (2015-Present)
  • Scotiabank Campus Lead- University of Guelph (Sept 2022- May 2023)

References

  • Available upon request

Timeline

Market Research Intern

Scotiabank
05.2023 - 08.2023

Market Research Intern

Scotiabank
05.2022 - 08.2022

Partnership and Loyalty Marketing Intern

Scotiabank
05.2021 - 08.2021

BBA - Marketing Management

University of Guelph

High School Diploma -

Lawrence Park Collegiate Institute

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Zachary Coulter