Zachary Bouck
Niagara Falls,ON
Summary
Marketing & Sales professional with experience leading campaigns from concept to execution across agency and in-house roles. Skilled in digital advertising, content creation, analytics, and team management, with a track record of driving growth for international brands, hospitality groups, and healthcare startups. Experienced in managing multi-channel campaigns, building SOPs, and scaling marketing functions in both startup and established environments.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Department Manager
PeakFlow Digital Consulting
08.2025 - Current
- Built and managed the marketing department, creating SOPs and SRDs to streamline workflows.
- Owned campaigns end-to-end, including strategy, creative production, media buying, and performance analysis, adhering to HIPAA guidelines.
- Set-up and managed Meta Business Suite accounts, executed paid campaigns, and optimized ROAS.
- Hired and managed contractors for branding, creative development, and training.
Head of Digital Marketing
B&T Media
03.2024 - 08.2025
- Designed and executed multi-channel ad campaigns, creatives, and lead automation pipelines
- Built and maintained relationships with 20+ clients in multiple industries, including automotive, hospitality, and fitness.
- Actively trained and managed a team of marketing associates, providing creative direction, monitoring campaign data, and presenting monthly updates to clients and the company CEO.
- Attended sales calls with prospective clients, closing 32% of deals.
Marketing & Client Relations Manager
Invittco
09.2023 - 04.2024
- Managed 10+ client relationships and collaborated on social media account management and content development.
- Developed and implemented digital marketing plans based on market data and social media trends, ensuring alignment with brand aesthetics.
- Coordinated tourist promotions while managing a tight schedule and handling PR requirements, increasing local sales by 230% over a 4-month period.
- Cold called, emailed, and messaged businesses to generate 12 new long-lasting clients for Invittco. Met with prospect clients on sales calls to close deals.
Overnight Manager
McDonalds
01.2023 - 09.2023
- Maintained a clean and organized store environment by implementing strict cleaning schedules and protocols for the overnight team.
- Collaborated with daytime management to ensure seamless transition between shifts, maintaining consistency in daily operations.
- Reduced employee turnover through effective communication, training, and mentorship of staff members.
- Improved customer satisfaction by addressing concerns promptly, providing exceptional service during overnight hours.
Crew Member
McDonalds
08.2019 - 01.2023
- Worked front counter, drive-thru and other areas.
- Took orders, prepared meals, and collected payments.
- Demonstrated strong multitasking abilities, handling multiple orders simultaneously without compromising quality or efficiency.
- Worked well with teammates and accepted coaching from management team.
Education
High School Diploma -
Notre Dame College School
Welland06-2022
Skills
- Content Creation & Copywriting
- Digital Marketing Campaign Analytics
- CRM Management
- Marketing Automation
- Project Management
- Team Leadership & Collaboration
- Social Media Strategy
- Competitor analysis
- Remote Sales
- Cold Calling
Certification
- First Aid & CPR Training, January 2023
- Food Handler's Certificate, January 2023
Timeline
Marketing Department Manager
PeakFlow Digital Consulting
08.2025 - Current
Head of Digital Marketing
B&T Media
03.2024 - 08.2025
Marketing & Client Relations Manager
Invittco
09.2023 - 04.2024
Overnight Manager
McDonalds
01.2023 - 09.2023
Crew Member
McDonalds
08.2019 - 01.2023
High School Diploma -
Notre Dame College School