Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
13
13
years of professional experience
Work History
GENERAL MANAGER
LA FITNESS CANADA
01.2014 - Current
Led initiative that resulted in improved profitability and revenue generation for the designated LA Fitness location.
Location now measures as a Top 10 performing location in Canada
Responsible for successful revenue and profit target achievement for location
Analyzed monthly and quarterly revenue reports, comparing actuals to forecasts.
Developed and implemented strategies to increase sales and profitability.
Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
Directed team to outperform sales targets through effective motivational strategies and training.
Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Director of Sales
LA FITNESS CANADA
11.2012 - 01.2014
Managed sales team to ensure consistent achievement of Top 10 ranking in revenue growth measures within the LA Fitness Canadian sector.
Train and manage Sales team to ensure monthly and annual sales targets are consistently achieved; identify issues in forecast achievement early and solution
Manage Sales teams and be directly responsible for group sales target achievement
Track sales achievements against forecasts and create visible reporting for leadership
Focus on new sales, renewals, and revenue growth within existing accounts
Developed innovative methods to enhance sales performance.
SALES AGENT
LA FITNESS CANADA
01.2012 - 11.2012
Attention to client value, coupled with an organized and self-motivated personality allowed for me to successfully meet and consistently exceed Sales Targets
Prioritized acquisition of fresh accounts along with growth in existing account revenues.
Identify customer needs and develop customized service offerings.
Demonstrated ability to forge robust client relationships and successfully interpret their needs.
Focus on value-based selling and positioning the differentiation of services offered in a way that clearly demonstrates unique benefit
Leveraged CRM software to efficiently track leads, manage contacts, and monitor progress toward goals.