Summary
Overview
Work History
Education
Skills
Languages
Soft Skills
Timeline
Generic

Farah Sultani

Mississauga,ON

Summary

Results-driven Channel Sales Leader with over 5 years’ experience in technology sales, partner enablement, and account management through reseller channels. Proven ability to drive revenue growth, build strong reseller and end-user relationships, and execute strategic go-to-market plans across corporate, enterprise, and education sectors. Skilled in delivering engaging product presentations, developing territory marketing strategies, and exceeding sales targets. Recognized for building trusted C-suite relationships and leading high-impact channel programs.

Overview

8
8
years of professional experience

Work History

Channel Sales Lead

Mosaic Manufacturing
Toronto, Ontario
01.2020 - Current

Lead channel sales strategy and partner enablement for a global 3D printing technology manufacturer, overseeing reseller relationships across North America, Europe, APAC, and other select International markets.

  • Manage 50+ reseller accounts, driving sales of high-value hardware, software, and services to corporate, industrial, and education end-users.
  • Develop and execute quarterly and annual territory plans in collaboration with marketing to expand the partner pipeline and revenue.
  • Deliver product demos and presentations for C-suite executives, technical teams, and procurement decision-makers.
  • Drive market penetration through trade shows, webinars, and partner training events, boosting brand awareness and adoption.
  • Build partner incentive programs and sales contests to exceed channel performance targets.
  • Maintain accurate pipeline and forecasting in Salesforce, providing competitive intelligence and market updates.

Business Systems Analyst

CIBC
Toronto, Ontario
06.2018 - 08.2019
  • Managed 10–15 concurrent business cases, conducting root cause analysis and aligning solutions to business requirements.
  • Collaborated with developers, testers, and stakeholders to ensure project milestones and sprint goals were met.
  • Created and delivered weekly presentations with updated metrics and progress reports for national teams.
  • Led internal training sessions and updated key learning materials.

Customer Service Representative

TD Bank
Hamilton, Ontario
09.2017 - 08.2018
  • Facilitated easy access to technology for account holders via multiple self-service channels, enhancingbanking convenience and efficiency for clients
  • Collaborated with team members in cross-selling bank products to customers at every opportunity tomeet sales goals regarding accounts, credit cards, and loans
  • Assisted with lobby management initiatives; engaged customers in conversation regarding servicesoffered, location of personnel, and other related customer service activities, thereby increasing overallcustomer knowledge

Education

Honours Bachelor of Commerce - Business

Mcmaster University
Hamilton
04-2020

Skills

  • Channel Account Management & Reseller Enablement
  • Territory & Pipeline Management (Salesforce)
  • Partner Recruitment & Onboarding
  • B2B Technology Sales (Hardware, Software, Services)
  • Product Demos & Solution Presentations
  • Trade Shows & Event Representation
  • Competitive Market Analysis & Pricing Strategy
  • Training & Enablement Programs

Languages

English
Professional
Farsi
Professional

Soft Skills

  • Soft Skills: Business Analysis, Leadership, Negotiation, Problem Solving, Adaptability

Timeline

Channel Sales Lead

Mosaic Manufacturing
01.2020 - Current

Business Systems Analyst

CIBC
06.2018 - 08.2019

Customer Service Representative

TD Bank
09.2017 - 08.2018

Honours Bachelor of Commerce - Business

Mcmaster University
Farah Sultani