Yvonne Winkler

• Promoted business via social media to generate leads and maximize brand identity.
• Provided elite customer service by resolving escalated problems and calmly responding to shifting priorities.
• Studied market to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
• Used business software packages to maintain files and administrative records.
• Outlined finances, goals and daily operations of company in detailed business plans.
• Drafted invoices for completed work.
• Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Helped clients build life management and coping skills to handle daily needs and specific stressors.
• Connected clients with available resources to improve plan success.
• Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
• Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
• Implemented stories and anecdotes into speeches to make information more entertaining.
• Helped clients set and achieve health and wellness goals.
• Interviewed and extracted information from experts to obtain in-depth understanding of topics.
• Ran individual coaching sessions for women.
• Conducted classes and workshops for students on special topics of interest.
• Worked on creative brand messaging, campaigns and creative brainstorming
• Wrote and published Amazon #1 Bestseller in 18 months

• Managed 3-Province Sales Territory and increased sales by 300%.
• Achieved regional sales objectives by developing successful strategies and servicing accounts to strengthen business relationships.
• Made onsite sales calls to prospective customers
• Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
• Led targeted training programs to educate advisors and staff on product benefits and service capabilities.
• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
• Executed successful promotional events and trade shows.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Understood and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments.
• Created robust sales plans and set territory quotas.
• Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.

• Developed national strategy/presentation & launched key back office system
• Developed and implemented comprehensive strategies PR / advertising, special events, sales promotions and agent/agency relation
• Serviced brokers in case analysis, product expertise, quoting and trouble shooting for life and living benefits products, including DI, CI and LTC
• Identified opportunities / recruited new producers to Hub Financial Inc
• Build and enhanced new and existing broker relationships
• Delivered guidance and solutions to address challenges and seize opportunities presented to brokers.
• Served as a valuable resource by consistently enhancing product knowledge and identifying prospects for advanced market sales.
• Trained brokers on new back office operation system via national web-broadcast, in-house presentations and one on one meetings
• Planned and executed events and marketing programs

• Updated internal back office system and provided follow up on progress of all life, disability and critical illness applications from submission to payment of commissions
• Served as liaison, facilitating seamless information flow between broker and carrier.
• Maintained and continued to build relationships with brokers and insurance carriers
• Mediated between clients/associates and head office departments
• Developed and improved new and existing office operations

• Responsible for overall organization of office and preservation of professional and pleasant atmosphere
• Directed and prioritized various tasks in assistance to the regional manager and two Master General Agents
• Continuously improved operation systems for more effective and efficient operations
• Mediated between clients/associates and corporate offices

• Sold life and living benefits products to individuals within assigned territory using consultative selling techniques.
• Recommended type and amount of coverage based on analysis of customers' circumstances using persuasive sales techniques.
• Reviewed policy applications for errors and liaised with underwriters to facilitate quick completion of application process.
• Handled approximately 21 outbound and inbound sales-related calls per week to qualify individuals interested in purchasing insurance coverage.
• Coached and trained new and existing agents

• Assisted operations manager with planning of routine operations and special projects.
• Performed all secretarial functions
• Developed and implemented new marketing concepts
• Wrote engaging and successful marketing, advertising and website copy.
• Assisted in developing marketing materials and promotional strategies
• Responded to emails and other correspondence to facilitate communication and enhance business processes.

The Diana Resort was a family business in which I was actively involved in all aspects of the start up and its development.

• Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals and walk-in business.
• Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
• Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
• Collaborated with staff members to enhance customer service experience and exceed team goals through effective client satisfaction rates.