Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Websites
Timeline
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Yvonne Whelan

Yvonne Whelan

Toronto,ON

Summary

I've owned my Design business for many years, taking it from a weekend passion to a full blown business.

Sales is such a big part of any business and I feel like my past sales jobs really helped me be successful in my business.

My design work has been published in dozens of national magazines and I actually won top Canadian designer by CDECA in 2020.

I was a yearly President's club winner while I worked in radio, exceeding my budgets every year and building new business continually.

I was able to constantly attract new clients with my work ethic, my social media promoting and my strong sales skills.

I'm ready for the next chapter in my life. I'd really like to marry the two strong skills I have and be successful once again.

Overview

25
25
years of professional experience

Work History

Senior Advertising and Marketing Sales Specialist

Indie 88.1 Radio
Toronto, Ontario
10.2024 - Current
  • Managed numerous accounts to consistently achieve performance targets.
  • Developed innovative strategies to enhance brand visibility and sales.
  • Liaised with clients through email, phone calls, and screen-sharing meetings.
  • Cultivated productive relationships with business owners, representatives, and consultants to identify needs.
  • Developed in-depth understanding of customers' business operations.
  • Collaborating with customers to develop strategic business and account plans.
  • Negotiating contracts, closing agreements, and supporting the sales and marketing team in new product launches.
  • Identified and signed new accounts in designated territory to boost sales.
  • Negotiated contracts and fees with media professionals securing favorable pricing.
  • Reviewing advertising copy and finessing key messaging, while also approving design comps and final artwork.

Principal Designer/Owner/Operator

Yvonne Whelan Design
Toronto, ON
11.2005 - Current
  • Built a strong business with my knack for connecting with clients and earning their trust.
  • Worked with clients to discuss project scope, desires for spaces and budget expectations.
  • Produced content for material boards and specification binders for presentation and construction.
  • Provided in-home consultations to prospective clients to gather ideas and promote design services.
  • Implemented client needs from schematic design to construction document phase and installation.
  • Researched concepts and followed industry trends to provide knowledgeable insight to clients.
  • Used 3D software to allow customers to clearly visualize completed projects, creating "wow effect."
  • Created custom design boards with attention to detail for visual representation, including samples of fabrics, wall finishes and flooring.
  • Created professional presentations to creatively communicate design intent and direction.
  • Assisted clients successfully by choosing furnishings consistent with preferences and budget.
  • Reviewed project costs, budgets and adherence to schedules.
  • Collaborated closely with customers, adjusting plans as needed to satisfy client needs and requirements.
  • Visited home sites when necessary to assess and fulfill customer needs.
  • Strategically used all social media platforms to promote YWD.
  • Hired professional photographers to capture end results and submitted them to be published by many publications.
  • Developed strong relationship with suppliers to assist with sourcing for clients.
  • Did the daily, weekly, monthly billing, ordering, sourcing, accounting.
  • Maintained lasting relationships with clients which resulted in future business.

Outside Architectural and Design Sales

Cowtan & Tout
NYC, NY
10.2022 - 11.2023
  • As a Cowtan & Tout Brand Manager, I managed 5 unique Global collections of luxury textiles of both Wall Coverings and Fabric. Jane Churchill, Colefax and Fowler, Larsen and Manuel Canavas- as well as the namesake Cowtan & Tout. Selling passionately the product to Design and Architectural Firms.
  • Launching 10-12 Collections a year to existing and new clients. Assisting Design professionals on an ongoing basis and building new business.
  • Scheduling regular product presentations to introduce the latest collections.
  • Manage Designer sample libraries with an a la carte sampling and other sales and marketing tools to build an optimal and easy product to use product library.
  • Setting sales targets at customer level, measuring effectiveness and identifying the opportunities for improvement.
  • Building strong, meaningful and genuine relationships with my customers and within the greater Design Community.
  • Expanding our customer base through researching and observing. Including the use of Social Media, exploring leads and establishing myself as the prime designer resource for textiles.
  • Meeting and exceeding mutually agreed upon annual sales goals and managing calls and sales through the CRM software.
  • Generating a quartely synopsis of my territory with updated goals for accounts that require extra monitoring.
  • Displaying constant Integrity and a world class commitment to a world class customer service.

Senior Executive Trade Sales

Threadcount
Toronto, ON
01.2022 - 10.2022
  • Sales Planning, Marketing and Execution
  • Sell Threadcount fabrics and wall
    coverings to Larger Interior Design Firms, Architectural firms and Fabricators.
  • Meet with firms and present the line of products while offering top notch customer service.
  • Meeting team objectives and exceeding them.
  • Developed a comprehensive understanding of the A&D market and clients.
  • Organic Relationship building
  • Sales marketing, Sales Force logging and integration with sales cycle, Strategy, and follow ups.
  • Tracking Leads, Sales and generating reports.
  • Team collaboration and support.
  • Trade shows
  • Innovative Lead generation and Product sampling and placement.

Senior Account Manager

CHFi (radio) Rogers
TO, ON
07.2006 - 07.2014
  • Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
  • Communicated with clients via email, phone, online presentations, screen-share and in-person meetings.
  • Developed productive relationships with business representatives and consulted closely to uncover needs and match available solutions.
  • Cultivated deep knowledge of customer businesses and relationship to company objectives.
  • Collaborated with customers to develop strategic business and account plans.
  • Negotiated contracts, closed agreements and supported sales team in new product launches.
  • Researched and secured new accounts within assigned territory to increase sales and profitability.
  • Negotiated contracts and fees with media professionals to secure pricing.
  • Reviewed advertising copy, design comps and final art to approve work.

Senior Account Manager

AM 640 Global Radio/Corus
TO, ON
01.2000 - 07.2006
  • Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
  • Communicated with clients via email, phone, online presentations, screen-share and in-person meetings.
  • Developed productive relationships with business representatives and consulted closely to uncover needs and match available solutions.
  • Cultivated deep knowledge of customer businesses and relationship to company objectives.
  • Collaborated with customers to develop strategic business and account plans.
  • Negotiated contracts, closed agreements and supported sales team in new product launches.
  • Researched and secured new accounts within assigned territory to increase sales and profitability.
  • Exceeded sales goals for accounts by upselling products to existing customers.
  • Cold called potential customers and maintained above average conversion rate on leads.

Education

Bachelor of Arts - English Major

University of Guelph- U Of Toronto
Guelph, ON And Onto U Of Toronto
04.2004

Skills

Strong Sales Strategies

Strong Social Media skills

Strong Closing ability

Great at thinking outside of the Box

A real go getter

Accomplishments

Recipient of the President's Club Award for top sales - Multiple years in a row.

Published in over a dozen of National Magazines for my Design work.

Won Top Canadian Designer across Canada in 2020 whilst winning gold in other design categories too through Decorators & Designers Association of Canada.

Affiliations

Decorators & Designers Association of Canada

Timeline

Senior Advertising and Marketing Sales Specialist

Indie 88.1 Radio
10.2024 - Current

Outside Architectural and Design Sales

Cowtan & Tout
10.2022 - 11.2023

Senior Executive Trade Sales

Threadcount
01.2022 - 10.2022

Senior Account Manager

CHFi (radio) Rogers
07.2006 - 07.2014

Principal Designer/Owner/Operator

Yvonne Whelan Design
11.2005 - Current

Senior Account Manager

AM 640 Global Radio/Corus
01.2000 - 07.2006

Bachelor of Arts - English Major

University of Guelph- U Of Toronto

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